If
there is one bit of advice that I can give to any author it would be: Take action.
Authors
are thinkers, not necessarily doers.
They analyze, dream, contemplate, and structure whole worlds and
ideologies in their minds. But too few
act and take real steps towards actively promoting and marketing their books.
They
mistakenly think, or merely hope, that their publishers will do all that is
needed.
They
say they lack money or even time to market a book.
They
will say they don’t know how to market a book – or worse – they give up too
easily and blame factors beyond their control for their failures.
Ladies
and gentlemen, all of the above is nonsense.
Authors
must work from the frame of mind that action is needed, they must take it, they
can in fact see results. It begins with an attitude adjustment.
I
know, you think I don’t understand your plight or that I’m of a certain
marketing mind that you can’t replicate.
Or you simply feel overwhelmed or confused by the process to promote a
book and you feel at a loss.
Get
off the pity couch and take action.
Dedicate
yourself to marketing your book – every day.
Including weekends, holidays, sick days, busy days, days when your
favorite TV show is on, days when the weather calls you to the outdoors, and
days when you are helping others. Make
book marketing a top priority and don’t be quick to give up.
So
how do you tackle this?
1.
Come
up with a plan.
2. ID resources to implement it.
3. Act daily, no matter what.
4. Get help from others.
5. Think opportunistically, creatively, and timely.
2. ID resources to implement it.
3. Act daily, no matter what.
4. Get help from others.
5. Think opportunistically, creatively, and timely.
Find
the areas you feel most secure about – it could be contacting news media or
speaking engagements or networking or social media or other areas. You don’t have to succeed in all of them.
Just exploit your strengths.
Of
course, some things can’t be changed easily.
If you miss deadlines or lack a good media pitch or your book really is
not very good, no amount of drive, conviction, energy, or take-no-prisoners
thinking will lead to great results. You
need to have something to work with and not sabotage your efforts.
Instead
of finding reasons why something does not or won’t work, look for ways how it
can work.
Instead
of feeling alone, in your present, enlist the help of others, even paying them.
Instead
of thinking you’re entitled to something, work extra hard to reach it.
Instead
of being jealous of others, find out how to replicate some of their success.
Instead
of whining, crying, or being lazy, get out there with all of your physical
strength, mental capacity, and soulful convictions and make people understand
that what you have is really good and that they should not only embrace your
book but help spread the word to others.
If
you believe in yourself, act.
If you believe in your book, act.
If you want to make a difference, act.
DON”T
MISS THESE!!!
Do authors have the right attitude to succeed at book
marketing?
While popularity of social media grows, traditional media
still leads the conversation
How to model success of authors for your own book
publicity
How to be persistent when marketing books effectively
How authors can sell more books
Celebrate National Thesaurus Day
Have You Set Your Book Marketing Goals?
The Book Marketing Strategies Of Best-Sellers
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.