authors do their own publicity – and not depend on a publisher or professional
it depends on the book’s content and subject matter, the author’s credentials
and personality, and the goals involved, but absolutely an author can promote
his or her brand and market a book.
what does a DIY author need in order to be successful?
1. Have a promotable book.
2. Be qualified to write that book.
3. Begin promoting the book well
before it is published.
5. Have a marketing plan with details, timelines, goals, and resources identified.
6. Make time available for researching, networking, soliciting speaking engagements, contacting the news media, being active on social media, and learning how to promote successfully.
7. Own the positive attitude needed to act with conviction, courage, and passion.
8. Be able to endure rejection or criticism.
9. Know your limitations but do not accept anything less than your best.
10. A little luck.
can promote and market if they are driven to do so. Regardless of skillset or
anything else, if an author does not feel comfortable about marketing their
book or speaking out for themselves, it gets very challenging to go full
if an author’s time is better spent doing other things, such as writing more
books or doing things that make them money or happy, it is hard to demand such
an author promote himself when he can hire someone to do this.
authors lack the mindset, personality, or comfort level to promote themselves.
They can accept that – and hire out. Or, they can accept their situation – and not
do anything about it but hope their book gets discovered without anyone
championing it. Success is unlikely under that approval.
book publicity is for those with a desire to do it who feel they can be good at
it, and find it unaffordable to outsource it. There are many, many tools and resources
out there to help authors, including this blog. All authors should at least try
to promote themselves, even if it is just for one aspect of a larger campaign.
The more you can help yourself, the better your promotions will go.
Read, Read, Read!!
Some Authors Fail, Some Succeed: Why?
Is the Book World A Zero-Sum Game?
Why Writers Need A Day Of Judgement
Is Today A New Year
The 6 M’s Of Authors
Successfully Marketing Books
Authors Need to Know
Why They Write
Authors Take Responsibility For Book Sales?
Here’s How We Protect
Free Speech On Social Media
Brian Feinblum, the
founder of BookMarketingBuzzBlog, can be reached at email@example.com. His
insightful views, provocative opinions, and interesting ideas expressed in
this terrific blog are the product of his genius. You can – and should --
follow him on Twitter @theprexpert. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s The
Independent. This was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs.
Also named by WinningWriters.com as a "best resource.” He recently
hosted a panel on book publicity for Book Expo.