1. What motivated you to write your book, to force you from taking an idea or experience and turning it into a book?
Employers, particularly large public companies, are under constant pressure to increase revenue and profits. Having been in that position, I had to develop a means to do so without distressing the workforce. Simply, distressed workers are less productive. So, I developed five buckets that show you can increase productivity without working harder.
What is it about and who is it for?
It’s about increasing productivity without working harder. It’s written for CEOs, HR directors and there’s a separate section of optimizing your workday that anybody can benefit from.
What do you hope the reader will be left with after reading it?
Relief that it’s possible to do better without worrying and making yourself sick.
What advice or words of wisdom do you have for fellow writers?
Just write. Sometimes it took me a while to find inspiration, but I always knew that if I started it would come. Just write.
What trends in the book world do you see -- and where do you think the book
publishing industry is heading?
People’s attention spans are shorter and therefore books need to be so as well. More and more books are being written for online. The hard copy paper books will be harder and harder to sell.
What challenges did you overcome to write this book?
I had so many ideas on what I wanted to write about that I needed to choose what I thought would have the most impact. Thus, this book. And the next greatest challenge is actually putting pen to paper. It’s hard to write. It takes a tremendous amount of discipline.
7. If people can buy or read one book this week or month, why should it be yours?
My book is not just full of good ideas. I have proven ROI in each chapter of how employers will benefit by adopting these processes. In the final chapter, I show a total ROI of $330 million for the employer that has 1000 employees. That’s not small change. This is in addition to providing a much better atmosphere to work under and improved health. It’s an important book.
About Richard Polak: Richard Polak is a 40-year global human resources consultant who specializes in human resources, forensics, benefits consulting, workplace productivity, diversity and inclusion. He has worked in 90 countries and has advised over 300 of the world’s most innovative companies-from Google to McDonalds. For more information, please visit: www.richardpolak.com
Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum
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