What is the best way to sell a book?
1. Create Content
2. Get Attention For It
3. Convert Clicks to Book Sales
I didn’t stutter, did I? Get to it.
“Wait, so I do what?” you ask.
You need to have a good web site, one that when people visit they see convincing information about you, your book, your brand, and your subject matter. Think videos, photos, testimonials, your biography, bulleted highlights of what is in the book, professional book reviews, links to media appearances. a list of where you have spoken, contact information, links to your social media, and possibly a blog or podcast. It needs to be easy to navigate, easy to read, colorful, not distracting, and attractive looking. It also should have a free download. This accomplishes several things.
Create a piece of content that people would perceive to have value and want. They will give you their email contact information in exchange for it. You now can build a database of people who have shown an interest in you. This grants you permission to stay in touch with them. Send your newsletter. Share your blog post. Solicit them to sell an upcoming, current, or backlist title.
The content, if it is useful, well written, and very good, the recipient may feel moved to buy your book. At the end of your free download you will make mention of your book with a link to purchase it.
Authors underestimate the value of the freebie. They don’t put enough thought or effort into really creating a piece of quality content that offers something of real value. Authors who have multiple books should consider converting an older book into a loss leader and making it available for free on their site. They can still sell it on amazon, but those who visit your site will get a special treat.
Be prepared to write new, original content to get a worthwhile download available to visitors to your site. It can’t just be any old scribbling that you throw onto your site. It needs to sound desirable and be memorable, otherwise forget it. Don’t be lazy or act dumb. Free content is a crowded space online. Give people what they want or need, not just what you are willing to do.
The next step is to promote your free content, not just your book. This means you promote the free content on your social media, in news media interviews, on your site, in a speech, on a flier, on your own blog or podcast, on a mailed postcard, or on the social media of others. You can pay to advertise a link to the free content.
The final piece of the puzzle is conversion. If you really make an effort to create good free content, offer it on your site in exchange for emails, market the giveaway aggressively, and follow up with strong emails to those who downloaded the content, you will see a certain percentage of downloads convert into book sales.
What are you waiting for? Get to it.
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.