“One of our oldest forms of entertainment remains relevant nearly 600 years after Gutenberg,” said Kristen McLean in a recent Publishers Weekly article. Apparently, book sales in the US are strong, perhaps better than ever.
The number of books sold reached a record 990 million units in 2021. Print book sales have risen in each of the past eight consecutive years. E-book unit sales are only at two-thirds of their peak in 2013 (244 million units then vs. 164,000,000 now).
Less than 20 years ago, in 2004, sales from backlist books made up 51% of the marketplace. Now, they account for more than two-thirds (68%). It will only rise, as the marketplace adds to the backlist pile at a record rate.
People read a ton – magazines, newspapers, blogs, newsletters, websites, white papers, textbooks, manuals, purchased books, and free books. Our society consumes content like crazy – not to mention films, videos, social media, television, radio, etc. So, to see book sales rise amidst an information explosion is very, very encouraging.
Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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