Saturday, July 9, 2022

Market Your Books Like It’s July 4th



Authors looking to market themselves should listen to the story I am about to share.

When I was in Huntington Beach, California for the July 4th festivities, I was treated to a parade that is billed as the largest July 4th parade west of the Mississippi. It is over 115 years old. They take their patriotism seriously there!

Lots of old cars, military vehicles, marching bands, a beauty queen, some politicians, and many other marchers made this parade a success.  Between those in the parade — and those lining the streets to cheer them on — there were lots of people on display looking for attention.

You had your folks with American flags in all forms — shirts, shorts, hats, capes, posters, etc — and you had women in bikini thongs strutting their made-in-America goods. People with dogs, strange hats, funky glasses, retro bicycles, skateboards, and colorful attire were all around.

The scene made me realize how hard people were working to market themselves. They weren’t selling an item or service; just themselves. They were the product. They begged for glances to come their way, for memories of strangers to be filled with random mental snapshots of them.

Human ego was on display anywhere you looked. It was a show indeed.

So what grabbed my attention?

Beautiful bodies
Colorful clothes
Loud noises
Cute dogs
People doing the unusual
Freak show antics

Do authors have to wear outfits that expose body parts or be attached at the hip to a prop?
Well, it can’t hurt, but not necessarily.

The first rule of sticking out from a crowd is be different. If you look and sound like everyone else, you are no different.

Second, have the goal and intention of getting attention. It won’t just happen on its own. Advocate for yourself and push to get attention.

Third, show up. You have to be in it to win it.

Fourth, smile, wave, and look confident.

Ok, so as an author you may not literally attend a parade, but you need to just have that frame of mind, and approach things in a way that calls attention to yourself.


Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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