If you look at all
of the many things that you can do to promote a book, from pursuing traditional
news media and posting on social media to speaking and advertising, the secret
formula will vary from author to author. Time, money, mindshare, skills, and
knowledge will all play a key role in what you do, how much you do, and how
well you make out. But one thing that all authors can participate in is cheap
promotions.
A cheap promotion
is under a hundred bucks. It could be paying for a review, such as Blue Ink
Review. It could be doing a give away on Library Thing. It could be going to
speak at a bookstore or pricing your book at FREE for a week. It can also be
paying a few bucks to participate with book promotion sites, such as these:
www.bookbarbarian.com/ad-pricing
www.thefussylibrarian.com/newswire/for-authors
www.bargainbooksy.com/sell-more-books
www.bookraid.com/p/partners/signup
www.litnuts.com/pages/authors-and-publishers
What else is FREE
or inexpensive to do?
·
Hand
out fliers in a setting where your targeted readers gather
·
Post
on your blog
·
Offer
friends a referral fee on book sales
·
Try
pay-per-click ads on Amazon with a limit of $50
·
Offer
free e-books to people who promise to post a review
·
See
if neighborhood stories (not bookstores) will sell your book on consignment
with a 50-50 split of the proceeds
·
Set
up a page on Amazon Author Central
·
Work
with one or more authors to cross-promote each other
·
Become
your own Amazon affiliate
To uncover the
hundreds of things you can do to promote and market your book, I suggest you
comb through back issues of www.BookMarketingBuzzblog.blogspot.com.
Brian Feinblum,
the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story,
sell their book, and grow their brand. He has 30 years of experience in successfully
helping thousands of authors in all genres.
Please
Contact Me For Help
How Can Writers Make
$100,000 Annually?
https://bookmarketingbuzzblog.blogspot.com/2022/06/how-can-writers-make-100000-annually.html
Why Do Authors
Struggle To Get Book Reviews?
https://bookmarketingbuzzblog.blogspot.com/2022/06/why-do-authors-struggle-to-get-book.html
22 Ways To Generate More Book Sales Today
https://bookmarketingbuzzblog.blogspot.com/2022/06/22-ways-to-generate-more-book-sales.html
Is There An Urgency of Authors to Act on Their Dreams?
https://bookmarketingbuzzblog.blogspot.com/2022/06/an-urgency-of-authors-to-act-on-dreams.html
Authors Can’t Take
3 Tries To Make A First Impression
https://bookmarketingbuzzblog.blogspot.com/2022/06/authors-cant-take-3-tries-to-make-good.html
How Can Authors Make Book Sale Connections?
https://bookmarketingbuzzblog.blogspot.com/2022/06/how-can-authors-make-book-sale.html
Networking Tips For Shy, Stupid Or Ugly Authors
https://bookmarketingbuzzblog.blogspot.com/2022/06/networking-tips-for-shy-ugly-or-stupid.html
Getting Others To Buy -- Or Help You Sell -- Books
https://bookmarketingbuzzblog.blogspot.com/2022/05/getting-others-to-buy-or-sell-your-book.html
Will You Sell More Than 200 Copies Of Your Book?
https://bookmarketingbuzzblog.blogspot.com/2022/05/will-you-sell-more-than-200-copies-of.html
Why Bad Books Outsell Yours
https://bookmarketingbuzzblog.blogspot.com/2022/05/why-bad-books-outsell-yours.html
How Can You Grow Your Writing Career?
https://bookmarketingbuzzblog.blogspot.com/2022/05/how-can-you-grow-your-writing-career.html
Do You Have A Good Author Tagline?
https://bookmarketingbuzzblog.blogspot.com/2022/04/do-you-have-good-author-tagline.html
The Truth That
Authors Need To Hear
https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html
Book Publishing Expose For Authors From An Insider
https://bookmarketingbuzzblog.blogspot.com/2022/04/book-publishing-expose-for-authors-from.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This blog,
with over 4,000 posts over the past decade, was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.
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