If you look at all
of the many things that you can do to promote a book, from pursuing traditional
news media and posting on social media to speaking and advertising, the secret
formula will vary from author to author. Time, money, mindshare, skills, and
knowledge will all play a key role in what you do, how much you do, and how
well you make out. But one thing that all authors can participate in is cheap
A cheap promotion
is under a hundred bucks. It could be paying for a review, such as Blue Ink
Review. It could be doing a give away on Library Thing. It could be going to
speak at a bookstore or pricing your book at FREE for a week. It can also be
paying a few bucks to participate with book promotion sites, such as these:
What else is FREE
or inexpensive to do?
out fliers in a setting where your targeted readers gather
on your blog
friends a referral fee on book sales
pay-per-click ads on Amazon with a limit of $50
free e-books to people who promise to post a review
if neighborhood stories (not bookstores) will sell your book on consignment
with a 50-50 split of the proceeds
up a page on Amazon Author Central
with one or more authors to cross-promote each other
your own Amazon affiliate
To uncover the
hundreds of things you can do to promote and market your book, I suggest you
comb through back issues of www.BookMarketingBuzzblog.blogspot.com.
the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story,
sell their book, and grow their brand. He has 30 years of experience in successfully
helping thousands of authors in all genres.
Contact Me For Help
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This blog,
with over 4,000 posts over the past decade, was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.