If you look at all of the many things that you can do to promote a book, from pursuing traditional news media and posting on social media to speaking and advertising, the secret formula will vary from author to author. Time, money, mindshare, skills, and knowledge will all play a key role in what you do, how much you do, and how well you make out. But one thing that all authors can participate in is cheap promotions.
A cheap promotion is under a hundred bucks. It could be paying for a review, such as Blue Ink Review. It could be doing a give away on Library Thing. It could be going to speak at a bookstore or pricing your book at FREE for a week. It can also be paying a few bucks to participate with book promotion sites, such as these:
What else is FREE or inexpensive to do?
· Hand out fliers in a setting where your targeted readers gather
· Post on your blog
· Offer friends a referral fee on book sales
· Try pay-per-click ads on Amazon with a limit of $50
· Offer free e-books to people who promise to post a review
· See if neighborhood stories (not bookstores) will sell your book on consignment with a 50-50 split of the proceeds
· Set up a page on Amazon Author Central
· Work with one or more authors to cross-promote each other
· Become your own Amazon affiliate
To uncover the hundreds of things you can do to promote and market your book, I suggest you comb through back issues of www.BookMarketingBuzzblog.blogspot.com.
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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