Sunday, July 17, 2022

Is Book Marketing Scripted?


A lot of book marketing opportunities can just arise and you need to react to them. But many aspects of book marketing can be planned out in detail. Take a look below.


You can plan:

·         Where you would post on social media, when, and what you will say.

·         When you will blog and about what.

·         Which news media to approach and what your press release will say.

·         When, where, and what you’ll advertise.

·         What you will say during a news media interview.

·         What you will say at a bookstore signing.


Book marketing can be planned out, choreographed, and scripted. But there will be times or situations where you feel a little naked and exposed to the elements. In such cases you can still be prepared.


Try thinking this way:


1.      Anticipate The Questions That People Can Ask You – Whether at an event, in a media interview, or a random impromptu situation, think of what people could possibly ask and formulate some prepared answers.


2.      Unstated Questions – Some people could be thinking of something, but they won’t ask or say it. Your job is to acknowledge that situation and to say things that answer these unasked questions.


3.      Identify People’s Needs/Wants – Speak to what people tend to care about. Solve problems. Entertain them. Inspire. Shock. Give useful information and insights. Help them enjoy life, succeed, and find their peace. Whatever you talk about, make sure it is what people want and need to hear.


4.      Know The Assumptions of Others – You have to realize that people operate under certain sets of values, beliefs, and frames of mind. You will be more interesting and effective in your speech if you anticipate what people think and how they view thing – and speak to those things.


5.      Say Things In A Way That People Can Appreciate – Use certain words, phrases, jokes, references, stats, quotes, or examples that your audience will likely embrace, understand, or agree with. Speak their lingo.


Yes, some book marketing can be scripted, planned, and anticipated. You are in control!



Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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