I capped the umber of ways to improve your book sales at 22 for this blog post. The truth is there could be twice as many factors that would help you yield higher sales, but we need to start and stop somewhere. Certainly, if you do even a third of these 22 things well, you will most certainly see a significant jump in your book sales. No need to strive for perfection or to be as comprehensive as possible here --- just be good, consistent, and focused in your efforts.
Let’s start by examining these 22 areas:
- Do you have the right attitude and optimistic mindset to market your book? If you are not positive, confident, creative, and hungry just pack this up now.
- Do you take ownership of your book’s success? It’s up to you- and no one else- to make sure your book doesn’t die. Even if you have a publisher- or you hire a marketer, it’s your domain. You must manage others, execute tasks, and be immersed in things.
- Are you open and able to learn new skills and things that will enhance your chances to succeed?
- Do you set goals and apply metrics to evaluate the results? What gets measured, gets improved.
- Did you set aside a budget of time, money, and mindshare to properly market your book?
- Did you reach out to book reviewers and send out advance review copies (ARCs) at least 3.5 months prior to your publication date?
- Did you join Goodreads and do you participate actively?
- Did you do some book giveaways, such as on LibraryThing.com or Goodreads?
- Do you have a functioning, clean, up-to-date, complete website? Will you update it regularly?
- Have you applied to as many book awards as you are eligible to enter?
- Have you sought testimonials for your book -- to go on your book cover, inside your book’s first few pages, social media, website, and marketing materials?
- Did you make your book available for sale on all retailers, including Amazon Barnes & Noble, Walmart, Books-A-million, KOBO, indiebound.org, etc.?
- Have you made the book available in as many appropriate formats as possible: hardcover, trade paperback, mass market, e-book, and audiobook?
- Are you regularly posting to several social media platforms?
- Are you making daily attempts to strategically get more followers and connections to your social media platforms?
- Have you committed to signing up for, or buying, the things you need, from MailChimp and Excel, to writer association memberships and attending writer conferences?
- Have you committed to acquiring additional skills needed to market yourself, including hiring a marketing coach, professional consultant, or book publicist?
- Have you created targeted email pitches for the types of people you’ll need to approach, such as one for seeking speaking engagements; another for pitching yourself to the local news media; another to friends and family to get them to buy and or sell your book?
- Did you create a business card?
- Do have a catchy tagline to put on your site, social media, emails, press release, business card, etc?
- Do you have a strong press kit written and designed?
- Have you received media coaching and practiced by doing mock interviews?
Please Contact Me For Help
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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