Friday, July 1, 2022

Promote Your Book That Way. And This Way.



If you look at the history of book promotions, we would first see that books were promoted in a variety of ways. One would advertise in The Atlantic or The Nation in the 1860s. By 1896, they sought a review in The New York Times Book Review. More publications would arrive – The New Republic, The New Yorker, and The New York Review of Books. Print sold print. Made sense.


But then came radio.

And television.

Then, the Internet.

And social media.




Linked In.





Facebook Chats.

Zoom Book Clubs.

Blog tours.




Technology and the pandemic combined to force a lot of publicity into a handheld box that we carry with us everywhere and check 24/7. But, even with all of the digital diarrhea that takes place, what happens online is not the bottom line be-all, end-all when it comes to book marketing.


People still hear about books the old-fashioned way. They attend bookstore signings, read book reviews, and participate in book fairs. They do book crawls, literary festivals, and browse university bookstore shelves. People get together through MeetUp or they form book clubs. Word-of-mouth comes in many forms.


So, the good news is the book ecosystem is alive and well. There are many ways to market a book. The bad news for authors? There is no one, dominant way to push a book. It takes a little of a lot of things to get a book sold.


Authors must go through a trial-and-error phase, where they experiment to see what actually works best for them and their specific book at this particular date. But things can change tomorrow. A new opportunity comes about. You try a new approach. Suddenly, something clicks and you feel a moment of traction and momentum. Wii it last?


Authors can’t afford to sit back. They must push, pull, and prod in all directions, all of the time. In the end, a good book will find its readership. But first you must urgently, even desperately, seek out, from all means, a way to promote your book successfully.


Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


Please Contact Me For Help

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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