Sunday, July 3, 2022

Can The Book Industry Tackle Illiteracy?

I recently read a disturbing statistic. Just 90% of adults in the US have graduated high school, and that includes millions who later got their GED. So, if you do the math, we have one out of every 10 adults without a high school diploma.  

More than six in 10 adults lack a college degree.  

The book world of writers, publishers, editors, and marketers needs to do all that it can to help America be literate.  

How do we solve problems when those who could help resolve them are part of the problem?  

How do we educate all people to make smart personal, professional, and societal choices, and to take wise actions?  

How do we get the tens of millions who fell out of school — and who lack the ability to read books — to be functioning members of society?  

The very first book that I promoted was about literacy. It is a topic that has been important to me my entire 32-year book marketing career. We need to continue making progress in this area, otherwise we continue to have people who:  

* Fail to hold down decent-earning jobs.

* Understand how to navigate basic stuff like read a product manual.

* Can’t engage in intelligent political discussions.

* Are destined to a life of crime.

* Don’t feel happy, confident, or secure.

* Can’t be as productive or independent as they would like to be.  

How can we help?  

* Read to someone who can’t, from kids to seniors.

* Donate money and books to literacy organizations.

* Volunteer to serve such organizations.

* Pour in resources to help our youth avoid a compromised lifetime.

* Raise school standards and make getting a HS diploma compulsory.  

Not being able to read means functioning in society is a burdensome challenge, as if living without one of your senses.  

Help others live a full life, now and tomorrow.

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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