Frida Kahlo Art Is Missing In Her Immersion Exhibit

 

Frida Kahlo was an amazing, short-lived artist, who influenced not only with her paintings but with her fighting spirit. She overcame a severe disability to live a controversial lifestyle that brought her love and heartache. The post-revolutionary, bisexual Mexican artist defied chronic pain and contemporary convention to live life on her terms. Her amazing life and work, unfortunately, were not reflected in a newly opened, over-priced immersion experience, “Frida Kahlo, The Immersive Biography,” in Brooklyn.  

A great concept wedded with great technology unfortunately resulted in something that falls far short of expectations. What this installation did for Frida is akin to what 3D movies of the 1950s did for Hollywood films — a lot of hype, but a lack of substance to show for it. 

Never mind that the exhibit feels light and small, or that the indoor event space is freezing. Three things were sorely lacking. First, the eight-dollar virtual reality add-on, was not good at all. Second, the 30-minute immersion film that was shown on a 360-degree screen, was slow, lacked the telling of a story, and just randomly threw things in without thought for cohesion. Lastly, the entire experience felt stunted. There were zero displays of her art — until you got to the gift shop.   

How do you tell her story without her art? Duh! 

“Frida Kahlo, The Immersive Biography” is a co-creation between the Frida Kahlo Corporation and Layers of Reality, a renowned digital arts center in Spain. This immersive biographical exhibition takes visitors on a 90-minute interactive journey to explore the artist’s life through seven transformational spaces complete with 360 projections, award-winning virtual reality, and historical photographs. It sounds good, but it really is not worth the $39 admission fee.  

Frida overcame hardship, created beauty from pain, broke boundaries, and continues to inspire today. But this exhibition does an injustice to all of that. 

 

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Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.