How Authors Can Be Convincing

Authors need to convince lots of people. For instance, they need to:

• Persuade people to buy their book
• Convince the media to interview them
• Influence others on social media
• Show bookstores why they should come speak
• State why the book is worthy of a book award 

Authors may want to consult with a book, Exactly What To Say: The Magic Words For Influence and Impact by Phil M. Jones. He did a wonderful job of penning a short book to identify and explain a few dozen phrases that, if employed, can turn a conversation into your favor.   

Phrases such as the ones below are explored:

*I am not sure it’s for you, but….

*Just out of curiosity, what if….

*Before you make up your mind….

*Most people will…. 

The author shows how a conversation gets directed to put you in a position of convincing others. Look at a sentence prefaced with: “I bet you’re a lot like me,” and this begins to put you in a frame of mind of agreement-- and you don’t even realize it.  

Another phase, he points out, “As I see it, you have three options,” is intended to narrow down choices and help someone make a decision. Try it.  

He suggests we should help people visualize the scenario that we want others to see simply say: “Just imagine…” and you already have them thinking the way you want them to. 

Do you want others to feel they are in a position or situation that others have been in? Just sound like you are questioning a fact, even if you are not: “Most people (act this way), (believe that), (say they want)”. 

Be encouraging! Tell people if they do what you want, they will feel something positive, experience something wonderful, or have a need fulfilled. For instance, just say, as the author suggests: “If you decide to give this a try then I promise you won’t be disappointed.”  

See if you can get others to commit to a hypothetical. “If I can do this, will you do that?” 

Question why people think or feel what they feel or say, if such things block them from agreeing to do what you want them to do.  

I leave you with two excerpts of note:

1. “The real world tells us that people will work far harder to avoid a potential loss than they will to achieve a potential gain.” 

2. “When introducing a brand-new idea to a stranger, friend, prospect, or team member, using the words; ‘How open-minded are you?’ and following up that sentence with a scenario you want them to opt into allows you to naturally attract people toward the very thing that you are looking for their support with. This preface shifts you from having fifty-five odds to them agreeing with you to odds of 90-10 in your favor. Everybody wants to be open-minded.”

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.