Messages That Sell Books

 

What do you need to say to sell a book? 

Whatever one needs or wants to hear — provided it is not a lie. 

So, what do people need or want to hear? 

Something that meets their needs, serves their wants, fulfills their dreams, and supports their values. 

So, what could be their needs?  

Anything that has to do with them getting, maintaining, or enhancing their life. It may relate to: 

* Shelter

* Safety

* Food/Water

* Clothes

* Healthcare

* Spirituality

* Mental wellness

* Education

* Job/Career/Business

* Money

* Human companionship: love; friendship; family 

Their wants could be to: 

* Laugh heartily

* Play hard and be entertained

* Engage in sexual intimacy

* Shop until they drop

* Have hobbies

* Grow their career

* Travel to anywhere

* Own adorable pets who love us unconditionally

* Experience art, theater, books, museums

* Be immersed in nature and beauty

* Enjoy drinks, drugs, and moderately risky behavior

* Pleasing their ego 

Their values and beliefs could be: 

* Freedom and liberty

* How they approach life

* Treat people a certain way

* Convictions about issues

* Volunteering/charity

* Improving society

* Political opinions/government 

They could fantasize about 

* War and peace

* Extreme violence

* Erotica

* Being a hero, celebrity, or star athlete

* Getting rich quickly

* Living a very different life 

Readers want something that will: 

* Entertain them

* Enlighten them 

* Inspire them 

* Inform them

* Improve their lives 

So, your goal is to take each of these factors into consideration when crafting a message that gets someone’s attention. If you can position your book to show that it addresses their needs, wants, desires, or fantasies, you will sell your book with greater chances of success.

 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.