Talk to most employees and freelancers at a book publishing
company, and they will say they are overworked and underpaid. Just ask the
striking folks at Harper Collins.
Talk to most writers seeking publication who can’t
get a literary agent, and they will claim the gatekeepers are missing an
opportunity to publish a quality book. Just ask the millions of writers with
rejected submissions this past year.
Publishing’s workforce and the books it puts out
don’t reflect the makeup of America. Just ask a Diversity, Equity, and
Inclusion activist.
There are challenges posed by right-wing book bans
and by leftist woke cancel culture. Just ask anybody residing in the political
extremes.
But if you talk to most book readers, they are as
happy as can be.
There is an unfettered lovefest between
bibliophiles and their books. And with good reason. Think about it. There’s
lots of choice, easy access, and lower costs for consumers.
There may be real and perceived problems within
the book world, but to consumers, all is terrific.
Books are available 24/7 and in all formats: trade
paper, e-book, audio, hard cover, and mass market.
The price of books, relative to inflation and
other forms of entertainment and information, is a steal. Books are cheap, and
in many cases, free.
They are plentiful in terms of choice. There are
more genres and sub-genres today than have ever existed.
If you say you can’t easily find a good book for a
low price you probably can’t get yourself dressed in the morning.
So, why is there a disconnect here?
Readers are very satisfied; not so much those
responsible for creating, curating, and producing books.
Do readers really care about the issues
surrounding the book world?
Consumers of any industry want to be willfully
blind, save for a tiny proportion of dedicated activists, to controversies or
problems related to their favorite product. Many consumers just don’t
give a shit how they get what they want.
I don’t blame consumers from just wanting to read
and enjoy books without having to figure out the bigger issues of the
publishing industry. They know the world is unjust, imbalanced, and morally
bankrupt. Just keep the noise down. Someone’s trying to read a book here.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their
story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
Read This!
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Sales Beyond Bookstores
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Wise Fool Book Marketing Advice
https://bookmarketingbuzzblog.blogspot.com/2023/02/wise-fool-book-marketing-works.html
Why Hire A Book Publicist?
https://bookmarketingbuzzblog.blogspot.com/2023/01/why-hire-book-publicist.html
17 Ways Authors Always Succeed
https://bookmarketingbuzzblog.blogspot.com/2023/01/17-ways-authors-succeed-always.html
Does Lying Pay-Off For Authors?
https://bookmarketingbuzzblog.blogspot.com/2023/01/does-lying-pay-off-for-authors.html
7 Steps To Authors Breaking Through
https://bookmarketingbuzzblog.blogspot.com/2023/01/7-step-for-authors-to-break-through.html
47 Ways Authors Can Promote Books
https://bookmarketingbuzzblog.blogspot.com/2023/01/47-ways-authors-can-promote-books.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal, USA
Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. He has been featured in The Sun Sentinel and Miami
Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.
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