Sunday, February 5, 2023

Securing Book Sales Beyond Bookstores



Your book sales may come mainly through bookstores, libraries, and your website - but it doesn’t have to be this way. You can find lots of sales beyond those traditional means. Consider these 11 paths for selling more books:

  1. National Retail Federation 

As the world’s top retail trade association, it represents more than 1.6 million retail companies in America. To sell to department stores, discounters, catalogs, indie stores, chains, drug stores, grocery stores, and specialty shops -- and others -- explore this organization.

2.                  All Book Fairs 

This organization arranges author visits to over 100 schools in the CT, NY, NJ area. There are other such groups that help fundraise with book fairs.

3.                  Event Network Inc. 

It operates gift shops at museums, zoos, gardens, science centers, aquariums, and cultural spots. 

4.                  Gift Shows 

Looking to crack the gift market? Attend shows and reach out to them. You can learn something about the gift market from and Some major giftshop chains include Pottery Barn; Yankee Candle; Hallmark; Spencer Gifts; Things Remembered, FTD,  LLC Paper Source; and Rally House.

5.                  Fundraising

Could your book be used as a part of a fundraiser for a group looking for good freemiums? Try these: 


6.                  Direct Sales

If you want to reach businesses that manufacture and distribute goods and services directly to consumers, try The Direct Selling Association


7.                  Professional and Industry Trade Associations

You will find information about thousands of national trade associations, professional societies, and labor unions -- as well as thousands of executives -- by consulting these sites:


National Trade and Professional Associations of the United States

Encyclopedia of Associations 

Association of Executives

8.                Catalogs

National Mail Order Association


            National Directory of Catalogs


9.                  TV Shopping


Home Shopping Network




Shop HQ

10.              Military Market

To sell to the military -- veterans, leadership, current enlisters, and their families -- you may want to keep up with trends and news. Read these publications: 






Air Force Times


Marine Corps Times


Books are bought through various distribution channels, including these: 


PMG International-Military Book Buyer

Hudson News Group Military Book Buyer

Harrisburg News Military Book Buyer


11.            Direct Mail

Many companies sell mailing lists, both for hard copy mailings and bulk e-mail outreach. A few such companies that sell the data are:



USA Data

National Mail Order Association



“Classic - a book which people praise and don't read.”

--Mark Twain

 “One glance at a book and you hear the voice of another person, perhaps someone dead for 1,000 years. To read is to voyage through time.”

--Carl Sagan

 “I wouldn't be a songwriter if it wasn't for books that I loved as a kid. I think that when you can escape into a book it trains your imagination to think big and to think that more can exist than what you see.’

--Taylor Swift

 “In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”

--Mortimer J. Adler

 “People don't realize how a man's whole life can be changed by one book.”

--Malcolm X

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:   



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