Your book sales may come mainly through
bookstores, libraries, and your website - but it doesn’t have to be this way.
You can find lots of sales beyond those traditional means. Consider these 11
paths for selling more books:
- National Retail Federation
As the world’s top retail trade association, it
represents more than 1.6 million retail companies in America. To sell to
department stores, discounters, catalogs, indie stores, chains, drug stores,
grocery stores, and specialty shops -- and others -- explore this organization.
2.
All Book Fairs
This organization arranges author visits to over
100 schools in the CT, NY, NJ area. There are other such groups that help
fundraise with book fairs.
3.
Event Network Inc.
It operates gift shops at museums, zoos,
gardens, science centers, aquariums, and cultural spots.
4.
Gift Shows
www.greatrep.com/tradeshows.aspx
Looking to crack the gift market? Attend shows
and reach out to them. You can learn something about the gift market from
GiftwareNews.com and giftsanddec.com. Some major giftshop chains include
Pottery Barn; Yankee Candle; Hallmark; Spencer Gifts; Things Remembered, FTD, LLC Paper Source; and Rally House.
5.
Fundraising
Could your book be used as a part of a fundraiser for a group looking for good freemiums? Try these:
6.
Direct Sales
If
you want to reach businesses that manufacture and distribute goods and services
directly to consumers, try The Direct Selling Association www.dsa.org
7.
Professional and Industry Trade Associations
You will find information about thousands of national trade associations, professional societies, and labor unions -- as well as thousands of executives -- by consulting these sites:
National
Trade and Professional Associations of the United States
Encyclopedia of Associations
Association of Executives
8. Catalogs
National
Mail Order Association
www.nmoa.org/catalog/mailorderdir.htm
9. TV Shopping
Home
Shopping Network
QVC
Shop
HQ
10.
Military Market
To sell to the military -- veterans, leadership, current enlisters, and their families -- you may want to keep up with trends and news. Read these publications:
ArmyTimes
NavyTimes
Air
Force Times
Marine
Corps Times
Books are bought through various distribution channels, including these:
PMG
International-Military Book Buyer www.pmg-intl.com
Hudson
News Group Military Book Buyer www.hudsongroup.com
Harrisburg News Military Book Buyer www.harrisburgnewsco.com
11. Direct Mail
Many
companies sell mailing lists, both for hard copy mailings and bulk e-mail outreach.
A few such companies that sell the data are:
InfoUSA
www.InfoUSA.com
USA
Data www.USAData.com
National
Mail Order Association www.nmoa.org
“Classic - a book which people praise and don't
read.”
--Mark Twain
“One glance at a book and you hear the voice of another person, perhaps someone dead for 1,000 years. To read is to voyage through time.”
--Carl Sagan
“I wouldn't be a songwriter if it wasn't for books that I loved as a kid. I think that when you can escape into a book it trains your imagination to think big and to think that more can exist than what you see.’
--Taylor Swift
“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”
--Mortimer J. Adler
“People don't realize how a man's whole life can be changed by one book.”
--Malcolm X
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at brianfeinblum@gmail.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by
Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also
named by www.WinningWriters.com as a "best
resource.” For the past three decades, including 21 years as the head of
marketing for the nation’s largest book publicity firm, and two jobs at two
independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil
Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy
Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin,
and Henry Winkler. He recently hosted a panel on book publicity for Book Expo
America, and has spoken at ASJA, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, and Connecticut Authors and
Publishers Association. His letters-to-the-editor have been published in The
Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The
Journal News (Westchester) and The Washington Post. He has been
featured in The Sun Sentinel and Miami Herald. For more
information, please consult: www.linkedin.com/in/brianfeinblum.
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