I found a wonderful book that encourages and shows us how to think differently and more effectively. It repeatedly reveals to us how to gain a fresh perspective on challenges and opportunities. If you can apply the principles of this book to how you market your book and live your life you will have an amazing time.
The Creative Contrarian: 20 ‘Wise Fool’ Strategies To Boost Creativity and Curb Groupthink by Roger Von Oech is a masterpiece. I highlighted something on nearly every page.
The book is based an old approach by kings. These powerful rulers used to be surrounded by “yes men” who feared saying anything the king would not like. Kings know this, so he gave his jester or wise fool permission to parody and ridicule any proposal that was up for debate. Quite often, the wise fool shattered conventional wisdom and offer creative, contrarian advice. We, too, must call upon a wise fool that resides within us.
“How do wise fools look at things?” asks the author. “Well,” he writes, “they operate in a world that runs counter to conventional patterns. Everyday ways of perceiving, understanding, and acting have little meaning for them. They’ll extol the trivial, trifle the elated, and parody the common perception of a situation.”
How can you be a Wise Fool?
Laugh at a problem and
ridicule basic assumptions
Point out hypocrisy
See the benefits of
looking at something backwards
Doubt what others take
Test a belief out
Seek out the ambiguity
in a problem
Look for alternative
Mock pet ideas
Courageously stick your
Fool around with
Break the rules
Revisit an old idea that
Shed your illusions
Ask “what if?”, “why?”,
and “why not?”
Look for drawbacks in
the majority view and see merits and possibilities in the minority view
Question what might be
Watch for sacred cows,
dogmas, and hollowed policies
Change the question that
you think you want answered
Manipulate and rotate
your resources and vantage points
unconnected ideas together
Do the opposite of
Adopt a child’s outlook
to gain wisdom
Get away from a problem
in order to solve it when distracted by something else.
Self-impose limits like
s deadline to force different thinking
Explain your problem to
someone who knows nothing about it
What’s obvious that
Get out of your routine
thinking and comfortable habits
Do the reasons still
exist to support why something is the way it is?
Find the contradictions
that are inherent in your own belief system
Look for biases and
perceptual constraints in your thinking
Be humbling; park that
· Assume that you have cognitive blind spots -- find them!
Lastly, von Oech leaves us with this action step:
“Stay curious. Be the one who is continually
asking ‘Why?’ Others may sometimes regard you as a smart-ass or a
pain-in-the-butt, but persistent questioning is a hallmark of Wise Fool
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at firstname.lastname@example.org He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
17 Ways Authors
Do You Write Books For Today’s Market?
11 Things Authors Must Do
Does Lying Pay-Off For Authors?
What Does Barnes & Noble’s Expansion Mean
For Authors & Bookstores?
Are Authors Asking, Offering, Or Demanding
What They Want?
What Is Your Foundational Book Marketing
Are You In Control Of Your Writing
7 Steps To Authors Breaking Through
47 Ways Authors Can Promote Books
21 Book Marketing Tips
About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by
Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also
named by www.WinningWriters.com as a "best
resource.” For the past three decades, including 21 years as the head of
marketing for the nation’s largest book publicity firm, and two jobs at two
independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil
Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy
Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin,
and Henry Winkler. He recently hosted a panel on book publicity for Book Expo
America, and has spoken at ASJA, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, and Connecticut Authors and
Publishers Association. His letters-to-the-editor have been published in The
Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The
Journal News (Westchester) and The Washington Post. He has been
featured in The Sun Sentinel and Miami Herald. For more
information, please consult: www.linkedin.com/in/brianfeinblum.