What do nutritionists, therapists, school guidance counselor, career coaches, business consultants, stock brokers, and book marketing experts have in common?
The success of those they advise depends not just on the quality of advice, information, and inspiration received, but on the recipient’s ability to follow through and appropriately execute. In other words, it is up to the patient, student, or client to succeed.
Why should authors hire a book marketing expert? Wrong question.
Instead, only ask: Who should be hired — and by when?
Authors need help. A lot of it. Most authors don’t:
* Market enough or at all
* Enjoy marketing nor do it well
* Have a marketing plan
* Understand what they must do
* Know how to market their books
A good book marketer will:
* Be experienced, skilled, and knowledgeable about book publicity
* Tell you what needs to be done
* Show you how to do them
* Be able to do some of the necessary things for you
* Be encouraging and motivating
However, too often, authors:
* Fail to hire any help
* Hire the wrong people
* Get help in less important areas
* Don’t collaborate and support the efforts of their marketing pro
So, what is the solution? Your options include:
* Go it alone, if you must, but be prepared for long hours and many setbacks as you experiment.
* Do nothing and hope you get lucky and that people randomly discover your book.
* Rent a savvy book marketer’s mind. Get advice and mentoring on what to do — and avoid time-eating or money-gobbling trial-and-error guess campaigns.
* Hire a PR expert to do the things you can’t do, have no time to do, don’t enjoy doing — and supplement with things that you can do once he or she shows you what needs to be done and how to do it.
It is up to you to acknowledge where you are at on the book marketing spectrum and to come to the realization that you need some help. It is never too late to reach out and take ownership of your book’s marketing fate.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.