Tuesday, July 25, 2023

What's Trending In The Book World?


What are some trends impacting the book publishing world that writers, publishers, and literary agents should be aware of — either to deal with or exploit. Here are eight to think about:


1. Write For Generation Alpha

Yes, there is a new generation. Move over Gen Z! Generation Alpha’s oldest turn 13 this year. Anyone born from 2010 to eventually 2025 will be in the newest generation.

2. Print Book Slump

After a big run-up in sales in 2020 and 2021 for print books, the pandemic boost has reverted and print book sales are down over 8% since 2021.

3. Political Books For ‘24 Election

Any books dealing with politics, elections, and the red-blue divide will be coming out now and for the next 15 months.


4. AI

Books about it. Books written using it. Both are hot issues right now.


5. Twitter Is Dying

Elon Musk took a fledgling company and is burning it into the ground. Engagement levels, ad revenue, membership numbers, and the overall image of the social media platform is in severe decline. He could lose billions in his bid to magnify his voice.

6. Hollywood Strike Will Lead To More Book Sales

Writers are on strike. Actors too. Hollywood is shut down. By September, if it is not settled, production of shows and movies will have lost at least three months. Look for viewers who caught up on old shows and movies to seek out a fix of escaping by buying more books.


7. NFT Craze Is Dead

No one talks about what was so hot just a year ago. That came and went. Few in book publishing found marketing activities or money-making opportunities from NFTs — and then the crypto world crashed -- and the reality that NFTs are bullshit has crystallized for many.


8. Audio Book Sales Are Up — But Most Indie Authors Should Avoid Them

For about 15 years, audio book sales have increased by a lot— as well as the number of books sold as audios. But they cost thousands of dollars to create. Self-published authors don’t need to go that route unless they will actively market it and the book is in a genre that is popular in the audio format.


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  



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