Friday, July 21, 2023

How Will Book World & AI Flourish?


AI madness has gripped the nation, and every industry wants to know how it will impact businesses and careers, including book publishing and authors. I say have no fear.  

You will find a way to avoid any predicted horrors, then co-exist with it, and eventually maybe even benefit from it.  

Everyone’s reactions are generally the same to anything new: a sense of doom blended with opportunistic curiosity.  We all have a curiosity about change, new technology, and anyone or anything that can disturb the status quo. AI poses both serious threats and awesome opportunities.  

The book world has weathered, even exploited, many, many changes over the past four decades, including the advent of:  

* Chain bookstore wars

* Big box retailers selling books

* Home personal computers

* Desktop publishing

* Spell-check

* The Internet

* Scanners

* Color printers

* Digital news media

* Amazon

* Mobile smart phones

* Google advertising

* Social media

* Self-Publishing

* Print on demand

* Hybrid publishing

* Ebooks

* Digital audio books

* Zoom

* NFTs

* Artificial intelligence chatbots  

All of these things have greatly disrupted and upended the book publishing world, except for NFTs, but the jury is still out on those. In each case, yes, things were altered in response to their existence, but nothing put the industry out of business and new winners were born as a result.  

One could say that with more books being published in recent years than ever before, the written word has been fully democratized and every author is given an opportunity to have a voice. Despite censorship by the left and book bans by the right, and with fake news everywhere, the world of books thrives in no small part due to all of these changes. 

So, sure, initially AI bursts onto the scene and there is a sloppiness and rogueness to it. There will be people who victimize and exploit others. Standards will fall into place and the public will be educated on ethical and legal behavior norms. Business-minded folks will incorporate it into their business model, just like they did faxes, emails, video, and everything else. Others will revolutionize things and gain an early edge while most others play catch-up. Late adopters will tag along once the dust settles and the kinks get worked out. 

I have no doubt that AI will help authors: 

·         Generate ideas.

·         Rewrite and edit passages. Produce more books faster.

·         Research stuff.

·         Market their books. 

I also have no doubt that it will: 

·         De-humanize the literary arts

·         Become a crutch for weaker writers

·         Fool readers

·         Be utilized for illegal or immoral purposes 

Get over it. Deal with it. The sooner you embrace it, the better. Set your own boundaries and identify how you want to utilize it for your benefit. No reason to sweat this.  

I am sure tablet chiselers didn’t know what to make of the pen nor did scroll copiers know how to deal with movable type printing presses. But the world evolved and moved forward. And books have always been with us ever since they came to be — and they always will be here for us to enjoy. AI is not going to destroy that — and it may even enhance the process.


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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