Monday, July 17, 2023

The Book Marketing Laws of Gravity

We all understand the law of gravity, which Albert Einstein posited it to be that every particle attracts every other particle in the universe with a force that is proportional to the product of their masses and inversely proportional to the square of the distance between their centers. You simply can't defy gravity on Earth — unless you are NASA. 

The same may be true for book marketing gravity. Not sure what that formula looks like? Try to embrace this undeniable equation for authors marketing their books:

* Your book will only succeed if you actively market it.

* There is no substitute for hard work. Wishing for something does not make it so.

* You need to actively promote by using some amount of social media, book awards, speaking, advertising, and traditional media. Sorry, no shortcuts.

* There are only so many books that will get purchased in a given year, and with 2.7 million new titles released during the past 12 months, coupled with tens of millions already published, fewer books will turn a profit, and fewer copies per title will be sold this year vs the year before and the year before.

* Authors have these resources: time, connections, and money. They should spend them wisely, but spend they must if they are to see their book have a shot at success. 

* The DNA building blocks of book marketing consist of some measure of social media, speaking, book awards, advertising, and traditional media. The less you do of one, the more you must do of the others.  

You may think you can violate these laws but you just can’t. Like the law of gravity, this is simply how things are, and the sooner you obey them, the faster you will be on your way to selling more books.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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Book Marketer Brian Feinblum Interviewed By Book Shepherd Cathy Fyock


About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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