What is the perfect media pitch? The one that gets you a favorable response, of course.
Though there is no one-size-fits-all formula for
what one should say — or not say — there certainly is a pattern of how to best
communicate with the news media about your book.
Generally speaking, your press release or pitch letter will have most or all of these elements:
* A Catchy Headline That Doesn’t Exceed 12-15 Words
* A Sub-Header That Further Explores The Big Story Angle
* The Front Book Cover Image
* Quote 1-2 Book Reviews or Testimonials
* Show How Your Book Has A Timely Connection To Something —
Identify The Location and Timing of Your Story —show how it coincides with a holiday, anniversary, an honorary day, the news cycle, or something timely
* Say What The Story Is About —present the hook and benefits
* Give 5 Paragraphs of Content: identify your solution to a problem or your fulfillment of a desire; quote yourself; share 4-6 bullet points of what you will discuss in an interview; summarize the book, and cite relevant facts/stats/ trends/polls
* One Paragraph About The Author
* Share An Author Photo
* Provide A Link To A Website
* Sprinkle It With Keywords
* Use Appropriate Hashtags
* Have A Call For Action — what are you asking for— interview? book review? news story? byline article opportunity?
* Provide Contact Information
Need Book Marketing Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at email@example.com He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!
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Book Marketer Brian Feinblum Interviewed
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About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized byFeedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.