Wednesday, July 12, 2023

Do People Fear Your Book Stinks?


Authors can send out emails, make in-person presentations, share video on social media, and post blogs about their books, but many people who read or see these communications will fail to buy the book that’s presented to them. Aside from the typical sales killers — price, genre, unknown author — people don’t buy because they feel fear.

Yes, fear.

* Fear that your book will be dull or weak.

* Fear that they don’t get their money’s worth.

* Fear that they invested their mindshare for nothing.

* Fear that they wasted time reading a sub-par book.

Can you alleviate a consumer’s fear about your book?

* Provide a money-back guarantee.

* Reaffirm the benefits and features readers will gain.

* Make clear your unique selling proposition.

* Reassure them that your book serves their needs or fulfills their desires.

* Provide third-party validation.

* State why you are qualified to write your book.

* Give comparison titles and authors that people know and like.

Your verbal or written solicitation needs to sound calm and secure. Don’t sound pushy or appear desperate. Instead, just communicate with confidence, clarity, and conviction. Speak with enthusiasm but not hype. Convey a message of hope and happiness, assuring them your book will either entertain, inform, inspire or enlighten — or some combination of these.

People do not know much or anything about you. They never heard of your book. You are coming at them in a way that needs to win their interest over and secure their trust. If you can do this, they will not use fear as an excuse not to buy your book.



Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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Book Marketer Brian Feinblum Interviewed By Book Shepherd Cathy Fyock


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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