Is Your Book Delivering Multiple Streams Of Income?

  

Writers, you can and must leverage your book so that the content can yield alternative or additional income centers for you. The ugly truth about writing a book is that it often does not yield a windfall of money. In fact, many writers, if they assigned the minimum hourly wage to their writing and marketing efforts, would have come out ahead if they just worked at McDonald’s or Starbucks. 

It is time to leverage your book into more revenue streams  

First, do all that you can to sell your book as is: 

* Sell your book in all forms at varying price points (hardcover, trade paperback, mass market paperback, e-book, audiobook, gift book)

* Have it available at as many retailer sites and physical stores as possible, from bookstores to gift shops, and airports to big box stores.

* Sell it beyond the US to the international English-language marketplace — Canada, UK, Switzerland, Australia, etc.

* Sell to libraries.

* Dig up professional organizations, corporations, religion houses of worship, schools, non-profits, military, government agencies, and associations yo sell in bulk to. 

Next, think of other things to do with your content: 

* Sell foreign translation rights, from. Chinese and Spanish to French and Arabic.

* Sell film, television, or theatre rights.

* Convert into a comic book or an illustrated version.

* Make a children’s version of your adult book or vice versa.

* Make a Christian version of mainstream content or vice versa.

* Turn your book into an online course or paid webinar/seminar.

* Become a paid speaker.

* Become an influencer or a brand ambassador.

* Launch products, toys, gift cards, posters, dolls, etc from your book.

* Create a paid portal online for people to join to gain access to your content.

* Bundle it with other content, even of someone else’s. 

* Combine it with other services or products, even if not of your own. 

Think of doing spin-offs, sequels, or a series. And then convert the new content into additional multiple streams of income. 

Are you getting the picture?  

There are so many things that you can do to sell a book or repurpose or combine your content with other things. Start hearing ka-ching and doing something to generate your multiple streams of income. You are leaving money on the table!

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.7 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.