Use The PASTOR Method To Sell Non-Fiction Books

In a book called  How To Write Copy That Sells, I came across something called The P.A.S.T.O.R. Copywriting Framework™. It is a six-step approach to persuade someone to make a decision to buy what you are selling. In this case, it could apply to authors selling books. 

Below is an excerpt from the book describing the method:

 

1. “Person, Problem, Pain: Identify the person you are writing to, the problem that your product or service is intended to solve, and the pain your person is experiencing. 

2. “Amplify: Stress the consequences of what will happen if that problem isn't solved. 

3. “Story and Solution: Tell the story of someone who has solved that problem, using your solution or even a solution like yours. 

4. “Transformation and Testimony: Articulate the results that your product or service will bring, providing real-life testimonials to strengthen your case. 

5. “”Offer: Describe exactly what you are offering for sale, focusing on the transformation instead of on the deliverables (the "stuff*). 

6. “Response: Ask the customer to buy, with step-by-step instructions telling them what to do next.” 

Will this work for you? Try it and see. Otherwise, modify it to appeal to your potential ideal targeted reader and customize it to your book’s message. 

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.6 million pageviews. With 4,800+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.