How Do You Achieve Your Book Marketing Goals?

  

As an author, you should set goals for yourself, ranging from the short-term to the long-term, and from the easily achievable to the big dream. To succeed in life or as an author, setting goals can be a foundation for you to build upon. 

What type of goals should you set? 

First, general ones: to have a successful book launch and to get attention for the book. 

Next, be more specific: What defines a successful book launch and what kind or amount of attention are you talking about?  

Third, quantify your goals: I want to secure 100 sales within the first week of publication and I want to get 300 people to view my website that week.  

Fourth, identify what resources or individuals can help you achieve your goals.  

Fifth, set a budget of time and money.  

Sixth, list the specific steps to be undertaken to achieve your goal: To get 300 clicks on my website, I will give something away, lower the book price, advertise on amazon, and boost a Facebook post.  

Once you set your goals, ask yourself:  

* Are they reasonable, aspirational, or delusional? 

* How much risk are you willing to take? 

* What will these goals, if achieved, lead to — and why does that matter to you? 

To have a chance at achieving some, many, or all of your goals, please do the following; 

* Write them down. Acknowledge your plan.

* Read them allowed. Hear the words and embrace your truth. 

* Challenge them: are they achievable, is this what I want, and how will I build on their achievement?

* Visualize them. See yourself achieving them.

* Commit to them. Make a vow.

* Take action. Execute always.

* Embrace repetition and follow through. 

* Break up big goals into smaller ones. 

* Put deadlines to them. 

* Personalize them.

* Monitor and evaluate your progress.

* Shift your perspective and take a hard look at yourself.

* Reset your goals periodically. 

You achieve what you believe. Take the first step and set your goals. Then, follow through and act with confidence, urgency, and resilience.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 5,000,000 page views. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum