1. What
is your upcoming book, Will The Devil Help Me Now?, about
— and who is it written for? Will the Devil Help Me Now? is a gothic historical fiction
thriller set in 1649 Scotland about the dangers of mob mentality that dominated
the witch persecution era. Everyone knows the story of Salem, however
Scotland’s history is far worse. Thousands of women were killed over the 175
year “witch plague.” This story is about two sisters who stand accused, but rather
than wasting their breath pleading their innocence, they use their knowledge of
botany to poison and corrupt the town’s water and food supplies to destroy as
many people as possible. This story is for anyone who has ever been manipulated
into silence—sometimes you can’t kill them with kindness, sometimes you just
need to kill them.
2. What
do you hope readers will get out of reading your book? We are living in a very tense
political climate right now where both sides believe that they are
unequivocally right. This is nothing new, however rather than agreeing to
disagree and moving forward civilly, many people adopt a sense of moral
superiority along with their views and deem anyone who disagrees as a bad
person, thereby justifying any violence that may befall them, because “they
deserve it.” My hope with this novel is to shed light on the hypocrisy, to
detail the dangers of mob mentality and the abandonment of critical thinking. I
also hope to bring awareness to the innocent women unjustly burned and murdered
all those centuries ago.
3. How
did you decide on your book’s title and cover design? While I was on an Outlander tour in
Scotland, our tour guide realized that I was an author interested in the witch
plague history. He played an album for me by an incredible band, Heal &
Harrow. Their songs instantly transport you to the Scottish Highlands and
are sung in English and Gaelic. What was unique though, they commissioned a
story in which real letters and journal entries were used from accused women
from the 17th century and wove them into their lyrics. One of the
songs, titled, Lilias, there is a line that says, “So if I am a witch,
will the Devil help me now?” The song itself confronts the hypocrisy of the
claims of witchcraft, and it stuck with me the entire trip. I reached out to
the band members and asked if I could entitle my book, Will the Devil Help
Me Now? and expand on the images their songs rendered and they said yes!
For the cover, I wanted to evoke a journal to parallel the letters as well.
4. What inspired you to write this
book? All
of my books feature the theme of women empowerment. Coupled with violence
against women during this time, it lit a fire in me. Not only were women the
majority of the population accused and killed, but even before, men had
developed inventions and punishments to silence women or make them more docile.
The scold’s bridle, which is an iron mask with a tongue depressor made to make
the woman wearer drool excessively, is one such invention I feature in the
book. If that weren’t humiliating enough, they would also tie a bell around her
neck to encourage a larger audience. It’s degrading and inhumane, so I wrote
two women who embraced their fate and showed men just how dangerous they could
truly be.
5. What advice or words of wisdom do you
have for fellow writers – other than run!? Write what you love and what
inspires you. So many authors chase trends and throw in popular tropes
to try and appeal to the newest audience. Yet, most of the time, their stories
and worlds and characters feel forced and shallow. With the explosion of
Booktok, trends come and go so fast that by the time you’ve finished writing to
market, the landscape has already shifted, and you’re left with a book no one
wants to read because a certain trope was so overdone. Write a quality story
you are proud of and your readers will find you.
6.
What trends in the book world do
you see -- and where do you think the book publishing industry is heading? In the last two years alone, genres
such as Romantasy, Thrillers, and Spicy Romance have erupted in popularity. As
mentioned above, Booktok is a massive driving force behind this and if authors
are lucky enough to go viral, their career will take off. I’ve seen a large
shift toward publishers choosing books with desirable “vibes.” I feel as if the
quality of many trad published books are declining, because publishers simply
want to capitalize on whatever is popular and produce it as fast as they can.
That, complete with special editions featuring sprayed edges, foil covers, and
professional narration, make books seem more like a decorative product. No
longer are stories written to linger with readers and make them ruminate.
Instead, it feels like a race to consume as many best-sellers as possible so
readers can check the box and tell their followers on social media. I hope it
slows down and success is determined not by how many followers the author has,
but by the quality of their writing.
7. Were there experiences in your
personal life or career that came in handy when writing this book? Two other themes in this book are
the bond between sisters and the power of motherhood. My sister is my very best
friend and two years ago, I almost lost her in a near-fatal car crash. Having
such a close relationship with her helped develop the sisters’ bond in the
novel because it challenges the saying, I would do anything for her. She
understands me in a way no one else does and I believe loving her made the
characters more genuine. I am also a mother of two and much to my husband’s
chagrin, the children in the book do not fair well. Ever since I realized I was
pregnant with my first, intrusive thoughts linger in the back of my mind every
time we leave the house. As parents, all we want to do is protect our children,
but what happens if we can’t? Having my own kids helped put me into the main
character’s mind set and truly step into her shoes.
8.
How would you describe your
writing style? Which writers or books is your writing similar to? My writing style has been on an
evolving journey. When I first started writing, I tried to be as descriptive as
possible and heavily favored action scenes. When I was in England, I picked up
numerous books by UK authors and fell in love with their prose. I was
mesmerized by their restraint, their vivid yet lean descriptions. I learned
that less is more and with this book in particular, I challenged myself to edit
my flowery nature and tighten my writing and become more concise. Madeline
Miller is one of my favorite authors, as well as Virginia Feito. I hope to
emulate their beautiful and powerful voices.
9. What
challenges did you overcome in the writing of this book? Operating restraint regarding
description was a big challenge, but I enjoyed pushing myself. I also had to do
a lot of research to ensure the book’s historical accuracy, my editor Sam
Parrish was amazing in this regard. My Google search history probably put me on
a watch list because every day I was researching plant toxicity, which flowers
were the most lethal, and the process of bodily decomposition after a fatal
poisoning. The book, Botanical Curses and Poisons: The Shadow Lives of
Plants by Fez Inkwright was an invaluable resource.
10. If people can buy or read one book this
week or month, why should it be yours?
This is an imposing question for an
introvert! I would tell a reader to pick up my book if they’re looking for
something unexpected. I write very off-market, dark stories dredged up from a
vulnerable corner deep inside myself. My books are not easy reads. They often
discuss uncomfortable topics and situations, however, I believe that if we want
to inspire true change, we first need to be able to read about them in a safe,
fictitious venue to imagine ourselves in someone else’s shoes. My books are
meant to be introspective and that’s often difficult for many readers. If
you’re looking for an intense read that will stick with you, I hope you’ll give
me a shot.
About The Author: Caytlyn Brooke is an
award-winning author who loves writing stories where no character is safe.
After majoring in Psychology at UAlbany with a special focus on fear response,
she specializes in turning the mundane and routine into something frightening to
keep readers on their toes. Caytlyn writes across a variety of genres and
enjoys the freedom of not being creatively confined. She lives in the Soaring
Capitol of America with her husband, two children, and a chonky orange cat. For
more information, please see: https://caytlynbrooke.wixsite.com/booksbycaytlyn
Do You Need Book
Marketing Help?
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Feinblum can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote
your story, sell your book, and grow your brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About Brian Feinblum
This award-winning blog has generated over
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and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2026.
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the
director of publicity at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, three times at BookCAMP, Independent Book Publishers
Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, five
times at Morgan James Publishing Red Carpet, and Connecticut Authors and
Publishers Association. He served as a judge for the 2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.
You
can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum
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