Sunday, April 24, 2016

Authors Need To Give Themselves The Authority To Succeed



An author I once represented told me:  “You don’t need to get anyone’s permission to be successful.”

This is simple but profound.  He was clearly saying if you see an opportunity, go for it.  Heck, don’t wait for an opportunity to appear -- create one. You don’t have to depend on anyone else or get approval to be a writer, an entrepreneur, or a leader.  Just become whom you really want to be.  Act as if you already have arrived and behave the way a successful person would.

I saw, in a small way, how this could play out.  Authors need to see themselves as the expert, as an authority, as the person uniquely positioned and qualified to discuss the things they talk on.  Once they acknowledge to themselves that they are worthy of being a media personality they will rise to the occasion.

The other day I impersonated a cop, well, not intentionally.

I had gotten off the train from my home to Grand Central Station.  I was waiting to meet a friend and took up residence by an abandoned police booth.  Normally a cop sits there. I was leaning on the booth, resting my newspapers on top of it.  I guess by proximity and association, people saw me as a cop, as an authoritative figure in the know.

No less than three different people came up to me in a two-minute time period, asking for train and restaurant directions.  I moved on, afraid I’d soon be given reports of crime that required things I didn’t have -- like a badge and gun!

But this little incident showed me that once people assume you are in a position of power or knowledge, they will come to you and treat you as if you are someone else.  Why can’t authors do that?  No, not play a cop or steal someone’s identity, but to wake up, get dressed and look yourself squarely in the mirror and see a savvy writer, an expert, a personality?  Just be it – and they will come.

Writers all too often assume not a strong, confident persona, but instead an insecure, weak, and wimpy version of whom they really can be.  You need to just assume a new role, a new you – and people will treat you differently – and as a result, you’ll respond in kind, in character.

This may be self-help 101, to become the person you want to be.  In this case it doesn’t require you to do or know anything more than what you already do or know.  But it demands that you speak, walk, and present yourself as if you are a somebody.  And why not?  You ae a somebody!

You don’t need anyone’s permission to excel.  You don’t need a special license, to pass a test, or pay a fee.  You don’t need to go to a gym or go back to school.  Just be who you really want to be – and you’ll become whom you’ve always really been.


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Promote Your Book Like A Girls Softball Team



Sometimes a little knowledge is better than a lot. I have found this to be true while coaching a softball team of 15 eight-and-nine-year-old girls.  It’s also true when showing authors how to promote and market their books.

My daughter’s team, The Marlins, is a happy-go-lucky caravan of energy bursts, smiles, and an eagerness to learn and please others. Authors looking to establish and grow their brand, increase sales, secure media coverage, and position themselves to lock down future book deals are also filled with enthusiasm, a desire to grow, and a hunger to excel.

Teaching softball to these kids is a lot of fun, but I realize that I can only teach them 20% of what I know.  Why?  Because they can only absorb so much, so fast.  They need to learn certain core skills before they can build on that foundation.  If I can just get them to hit the ball, throw in a straight line, and run to the right base I will have accomplished something.  

But I also teach them how to overcome fear, to get more out of themselves, and to enjoy whatever they are doing.  But deep strategy and the intricacies of the game will have to wait for another day.  So it goes for authors.  Before we strategize on getting the cover of a magazine, hitting the NYT best-seller list, or getting a TED Talk, we need to tackle the 15-second elevator speech, how to answer a reporter’s questions, and when to seek out certain media opportunities.

Authors want to do it all right away. They believe they have a great book and deserve to be enriched by it.  They may have toiled for years to produce this book and see their work as a ticket to fame and wealth.  But they need to crawl before they walk and to walk before they run, and to sprint before they do a marathon.

If authors can accelerate in a few key areas, they can position themselves for growth.  Like the girls learning softball, authors need to learn many, many, skills, strategies, and rules of the playing field.  Authors need to start with a message, persona, or idea and branch out.  Once they understand what their unique selling proposition is, they can express it on their web site, social media profiles, blog posts, speeches, and interactions with the media, book marketplace, and potential readers.

So before you say you want to sell a lot of books, break it down to making sure you have a lot of blog readers or FB fans or Twitter followers.  And before you can amass big numbers on any of those channels, ask yourself about the compelling message, the interesting personality or the image and content quality you are sharing. Figure out who you are and how you want to sell yourself before you do anything else.

Then start swinging for doubles and triples. Then you can start to think of turning a double-play and not just going for one out.  Then you can understand when to run from first to third and not settling for second base.  Then you’ll understand how to positon yourself and anticipate where the play will happen rather than just reacting.

You are my nine-year-old softball player.  The good news is you can mature and grow faster than them.  You have the physical, financial and intellectual makeup to learn and grow. But make sure you learn and excel at the basics before you look to tackle your bigger ambitions.

By the end of the spring season I hope that the young ladies will have each improved, and along the way enjoy their journey.  I hope you too will learn and grow -- and come to appreciate the journey of today’s authors.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Saturday, April 23, 2016

Many Writers Can’t Avoid The Prince Of Death



My first concert was Lionel Richie, circa 1982. I was 15.  I guess admitting this may disqualify me from talking about music although he did make it to the Rock Hall of Fame. Perhaps I made up for it by seeing some of the greatest musicians and bands over the next 35 years:  U2, Madonna, Billy Joel, Elton John, Duran Duran Pet Shop Boys and Depeche Mode.  I also had the pleasure of seeing Prince perform at his peak during his Purple Rain tour.

Of the biggest-selling solo artists of the 80’s, look who has died in just the last few years – Whitney Houston, Michael Jackson and now Prince.  The one that I thought was fated to an early death, ala Marilyn Monroe, was Madonna, and yet she is still going strong at the age of a grandma.

Music is subjective, that is the musical tastes of people are totally personal and unobjective.  But, we see patterns emerge in terms of sales, media attention, influence on the industry, social impact, reviews, awards and durability.  No matter how you judged a musical artist, by any standard most people can appreciate the accomplished artistry of Rock Hall of Famer Prince.  He gave the world his all for nearly four decades.

When Doves Cry is arguably his best known if not best song. He could sing, move, play the guitar, write -- he was a multi-talented creative force with a witty but mysterious persona to go alongside it. 

The truth is he’s been dead for a while.  At 57, he was still producing music and performing but he was not at all in top form.  He’s been absent from the conversation on music for a few years.  This makes sense and doesn’t take away from his early accomplishments.  I’m just saying that he, like most musical acts, can have long successful careers but only be at the top for so long. There’s too much competition for top billing and new acts and youth will force the bar higher.

Still, it’s a tragedy to lose such a talent and it devastates us when someone dies this young. His obituary shouldn’t have appeared for at least another 20-25 years.  But add him to the ever-growing long list of celebrities who perished way before their natural expiration date.

I was 10 when I heard a special news report splashed across my black and white television.  It was 1977.  Elvis was found dead.  The King of Rock ‘n Roll was gone. Not much has surprised me since then.  It was drugs.  It was drugs for Janis Joplin, Kurt Cobain, Jim Hendrix, Amy Winehouse, Whiney Houston, Michael Jackson, and now, possibly Prince.

Fame and fortune in the creative arts have their price.  Bright flames burn quickly. It’s no different in the book world.  Many talented authors accidentally, intentionally, or by way of lifestyle kill themselves before their life was supposed to end. It is a deal with the Devil. 

I don’t know which comes first – the reckless life that inspires writing or the writer who lives recklessly – but many writers are one drink, one needle, one whore away from death by addiction and disease.  The world only makes sense or seems tolerable to some writers when they are intoxicated or living dangerously.

Look, as a fan, I’ll take the trade Prince gave us a lot and in exchange he takes an early exit.  The question though is this:  Did he bargain for such a result?


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Friday, April 22, 2016

Writing A Book For Only The Author To Read



I bought my daughter her very first book.  No, not the very first one that she’ll read.  The first one that she will write.

I was in Barnes & Noble the other day and I decided I would buy my two kids presents to reward them for producing very good grades. I found a technology-based toy for my 11-year-old boy, and for my eight-year-old girl, I bought a book-creator kit.  She’s given the tools to write/draw her own book – and then it gets printed.

My daughter has made a lot of progress this year with her reading.  She now gobbles down 300-page chapter books.  She also enjoys writing and recently got very involved with her second-grade class assignment to write poetry.  The do-it-yourself book could be just the right tool to propel her into not only loving reading books but to create them.

Making your own book is a growing business segment.  Companies like Blurb allow users to go online and upload anything – photos, drawings, writings, maps -- and create a book of any size or length.  Many of these books are personal and not intended for sale.  People create scrapbooks or books to honor an event, anniversary, birthday, or special moment. Some people create a legacy book and share it with family, friends, and colleagues.  I wonder what my daughter will do with her very own book.

It would be nice to print books of one’s blog posts, best FB posts, or funniest tweets. So much of our lives is documented online through our social media exchanges, but much of it gets forgotten or lost in the maze of digital bits and bytes.  But a printed book gives structures, shape, and relevance to even the most innocuous tweet or silliest Instagram shot.

The first book, so to speak, that I ever wrote, was my journal.  I began making entries as a young boy in these small notebooks.  Some were official diaries with a lock and key. How naïve kids are to think the lock can’t be picked or broken.  Now people think or hope their texts don’t get hacked.

I wonder if kids keep diaries now.  My generation encouraged kids to keep a diary.  Now kids are encouraged to go on FB.  But the nature of confessional writing changes when you operate in a very public forum.

It would be cool to print your own book as a kid.  She will feel special.  She may end up looking at this book 30 years from now. Maybe I will too.  Her special mementos mean something to me as well, especially if it has something to do with books.

Families should create annual books – not just of photos – but of ideas expressed through writing.  

What will your next book be about? 


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Thursday, April 21, 2016

Can Writers Succeed In More Than One Genre?


Earl Hammer Jr. died last month.  You may not know him by name, but he created the hit 70’s T.V. show, The Waltons, a wholesome program with great family values.  He also wrote several episodes for the hot sci-fi show of the 60’s, The Twilight Zone, and he created Falcon Crest, a hit 80’s show that was a weekly soap-opera-like, trashy drama.  It makes me wonder:  How often can writers create great works in multiple genres?

I am not saying Earl had a split personality, for it’s quite normal to see a writer has more than one topic that he’s passionate about.  But it’s harder to see someone excel in more than one genre, especially when we see how authors brand themselves.

There are multiple sides to a writer.  He or she takes a curious, intelligent, and feeling mind and applies it to everything he experiences.  The sum of his experiences inform and inspire his writings.  Some people can write just as easily about love and ethics as they would about violence and hate. They can pen a book on sports or about wine or Wall Street.  They can see the good -- and the bad – and weave a story that fits either side of the coin.  A writer is like an athlete who is good at multiple sports.  In this case he can write trashy novels or an intellectual analysis of a political issue.

I have no doubt many writers can apply their talent to any subject they desire.  Some genres may challenge or not interest them, but certainly most writers like to write about many things.  However, today’s marketplace may not be as welcoming to writers who try to write beyond one genre.

You would think that writers can be successful in multiple genres but they struggle with getting known in just one community, so to then start over with a new one is challenging. Writers brand themselves with their website, social media, speeches, and books. Can a writer go from writing books on parenting to erotica, or from writing books about weight loss to politics?  These topics conflict with one another or have little cross-over appeal.

Writers would have to have multiple websites and social media profiles to keep things separate.  Can you see yourself maintaining two Twitter feeds, two blogs, two websites, etc?  Do you have time to sell and market to organizations, businesses, and book groups for one genre and then to have to research and approach a whole new list to promote a different genre?

Earl was able to avoid being typecast and had the skill and good fortune to be a force behind several hit television franchises that greatly differed from one another.  But today’s author would be challenged to successfully write, publish, and market books in multiple genres.

Even writers who write under a pseudonym or don’t risk any backlash for what they write, I still don’t believe the book marketplace makes it easy to promote in different genres.  Maybe I’m wrong and I know that some authors have dominated multiple genres, especially if the genres relate to each other, but it’s an uphill battle for most to achieve similar success. Many authors struggle to break through in one genre, let alone two.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Tuesday, April 19, 2016

Can The Book World Recover From PublishingGate?



In what is being billed as the biggest leak of hacked documents for the book publishing industry, news has spread that Penguin Random House’s merger was anything but pleasant, that Harper Collins tried and failed to finance a competitor to Amazon, that Hachette wanted to rip up its contract with one of its prized authors, and that a high-ranking executive at Simon & Schuster was having an affair – and exchanging trade secrets with someone at Macmillan’s inner circle.

Ok, so none of that may be true and there is no leak of documents – yet.  But if recent history serves as an example, look for a day to come when PublishingGate lands on the top page of social media sites.

You may have heard about a real leak recently, dubbed The Panama Papers.  On April 3 documents from a Panamanian law firm, Massack Fonseca, were exposed anonymously, shedding light on how the uber wealthy hide their money. Stretching back four decades, 214,000 off shore shell companies in 200 countries are tracked, showing where heads of state, celebrities and the powerful stash their money to evade public notice, taxes, and the law. Over 11 million documents show a slew of criminal actions and morally upsetting events.  The secret financial lives of the 1% of the 1% have been aired out. Couldn’t the same happen for the book world?

What could we learn if such records were hacked in the book industry?

·         Which authors got paid advances of certain sums, sparking angry discussions from literary agents.
·         Email exchanges from editors showing what they really think of their authors and books, sure to ignite outcry and backlash from the writers.
·         Embarrassing selfies and nude pictures that found their way through the digital transom.
·         Insensitive, racist, sexist comments shared by colleagues.
·         Exposure to lawsuits and sex harassment complaints.
·         Materials that reveal the strategies, insights and thinking of the inner circles at the elite houses.
·         Revelations of corner-office jealousies and plots to get people fired.

What if the documents show something we didn’t expect to see, something so shocking and enraging or disheartening that it would take years for the industry to recover?  Or, what if what’s revealed as really nothing exceptional and representative of what we’d expect? As more and more documents get released about the rich, famous and powerful do we become immune to what gets exposed?

Snowden and Wikileaks revealed political and military matters.  The Panama Papers show wealth and criminal activities.  PublishingGate, if and when it happens, may not be as sexy as one would expect – but no doubt a book will be written about it.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Are There Any Standards In Place For Authors?



The answer may seem obvious, but here’s a question that I pose:  Do authors need to be trained on how they should approach writing books?

Anyone can write a book.  There are no licenses required.  There are no degrees that one must have.  No one’s permission is needed.  If you want to publish a book, you can.  But just because one has the opportunity to write a book, should he or she write one without having an informed framework of how to research, write, and edit a book?

I’m talking specifically about books that involve important topics.  How can anyone put out a book, say, about medical subjects, without following a certain protocol or standard, otherwise risking the dissemination of incomplete, incorrect, or unsubstantiated information?

Even if we think someone is qualified to write a book, based on their education levels, work experience or personal insights, how do we know such a person is putting out a book that’s based on facts, fairness, proper analysis, and a lot of good research?  How can we even compare one book with another based on how an author approached his or her subject?

Look at the books out there that cover major topics:

·         Health, diet and fitness
·         The environment
·         Parenting
·         Safety issues
·         Rights or legal issues
·         Politics

Who or what is out there to safeguard the quality of the books being published?  It’s not just about self-publish vs. traditional publish.  It’s about whether a book is accurate, fair, comprehensive, probing, and up-to-date in what it chooses to share, analyze, or promote. It’s about whether we can trust any author not only to not lie but to accidentally leave relevant data out or to simply misunderstand and thus misrepresent the facts.  Authors can be ignorant, make errors, be prejudiced or have an agenda – all of which can impact what they write, how they present things, and what they omit.

Books can change the world, solve major issues, and play a vital role in all levels of life.  They can also be damaging and detrimental to the process. Bad books, are just as significant as the good ones, especially when readers don’t know the difference.

It is unlikely that we can create laws that force writers to follow certain standards, but there should be a movement to encourage writers to follow standards that include accuracy, ethics, and fairness.

Writers need to feel morally obligated to produce books that benefit society and that are crafted in a format that follows a standard that’s followed by all writers.  Perhaps writers need to ask themselves these questions:

·         Did I present theory as fact?
·         Did I present facts accurately?
·         Have I acknowledged the other side and presented viewpoints?
·         Did I quote many sources, especially respected ones?
·         Did I have another, disinterested party, edit or give feedback on the book prior to publication?
·         Am I letting my personal views, politics, or religion get in the way of how I write about something?
·         Am I trained or smart enough to know what I’m writing about?
·         Do I add anything new to the subject I write about?
·         If I differ from other books, why?  Did I double-check all of my claims?

Common sense, personal responsibility, professionalism and writing skills should always prevail, but given there are dumb, bad, or inaccurate books out there, I call upon voluntary standards to be imposed so that society can be assured that its books don’t do more harm than good.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016