My
wife is a nutritionist. She’s naturally
thin but watches her weight and exercises regularly. She knows many of her patients have to
physically and psychologically work at it if they are to avoid being casualties
of obesity or diabetes. Perhaps how we
approach our bodies is no different than how authors must approach digital
media.
For
some authors, they spend too much time online, and not enough doing other
things. They will click the day and
night away, but be absent when it comes to making public appearances, executing
a traditional media campaign, or even networking at gatherings.
For
most authors, they don’t do enough with online media. They fail to establish a
strong presence on any social media platform.
They lack knowledge of what to do – or the time to do what they actually
know.
There
are many writers who try to execute a good approach to digital media but fail
to fully understand what’s needed. The
best approach is to diversify and experiment until it becomes clear which
method or approach yields more results.
So
what should authors consider doing online?
1.
Writing
a blog.
2.
Hosting
a podcast.
3.
Creating
and posting videos.
4.
Circulating
author-created content with regularly scheduled posts.
5.
Seeking out guest-blog opportunities and writing fresh content.
6.
Doing give-a-ways of an e-book or related digital content.
7.
Signing up to major platforms and create a profile, post content, comment on the
content of others, and seeking out connections.
Start with Twitter, Facebook, Instagram, YouTube, Linked In, Pinterest,
Amazon Author Central and Goodreads.
8.
Locating targeted online media and soliciting them for a book review.
9. Looking to post an article or to be featured in a story, to get interviewed or to
have book excerpts published. Online media such as the dot com of traditional
media like Forbes.com or CNN.com, or online-only sites, such as
HuffPost.com, are worth pursuing.
10.
Finding podcasters who will interview you.
11.
Finding online book reviewers who will post reviewers of your book.
12.
Tracking down bloggers who cover books or your topic, and seeking out opportunities like
interviews, book reviews, or guest-posts.
13.
Canvasing websites of organizations, businesses, non-profits, schools, and
others that you may want to market your book to.
In
short, the Internet holds a ton of information, resources, media, and
connections.
How
will you spend your time efficiently?
Which activities need to be expanded upon while others are shunned or
decreased? Can you hire someone to do the
things you can’t get to, don’t want to do, or don’t know how to do?
Everyone
needs to be on a proper food and exercise diet – and every author must go on a
digital diet or he or she will one day wake up and feel lost.
My
advice? Do the things with the biggest
pay-off potential, especially if they are things you like or feel comfortable doing. But don’t dismiss the things
you don’t understand or feel frustrated by.
Dive into foreign territory or write a check to someone who can
complement your strengths and efforts.
One
day you may just find yourself in a digital paradise – but it will take honest,
hard work, savvy, and maybe a few bucks.
Make
it happen!
DON”T
MISS THESE!!!
The Fast Book Marketing Start To 2018
Which pros - -not prose -- will you need to succeed this year?
http://bookmarketingbuzzblog.blogspot.com/2018/01/which-pros-not-prose-will-you-need-to.html
How can all authors blog with impact?
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
Here are best author-publisher-publishing pro interviews
of 2017
How do authors get on TV?
Study this exclusive author media training video from T J
Walker
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