What is your lifetime PR plan?
If you don’t make a conscious effort to craft a publicity campaign for a book, you are likely to get poor or mixed results. It is hard to sell a book when no one knows about it or is given a reason to buy it. The competition level is staggering. Some 3,000 new books flood the marketplace every single day.
Further, a publicity campaign, if executed properly, will not only highlight your book for purchase but will help create a movement that shapes the purpose and societal significance to your book. If your book is to be seen as greater then a product and more of a voice for something, publicity helps to shape perceptions and put a spotlight on you.
A solid promotional campaign not only showcases a book but a brand — you. It establishes you as an expert, a personality, a source for ideas and inspiration.
You may wonder why this can’t happen organically, where people naturally discover a book, read it, share it, and talk it up until a critical mass of followers and supporters exists. It can happen naturally, but it is a rare feat. We live in an era where one must advocate for himself, where writers must be in front of everyone's social media feed.
So what is your plan for the long-term -- to promote your writings and your writing career?
Yes, this is how you get your book reviewed
What is the payoff for authors to getting a million clicks?