A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Thursday, June 14, 2018
Do You Offer Click Bait Or Incentives To Buy Your Book?
book publishers and authors understand that to succeed with branding and book
sales, one must champion themselves through social media. But sometimes we get lost between creating
click bait and finding real incentives to get people to buy now. Here is what you should be aware of:
need to inspire people to take an action step – to buy your book. To get them to do that you either present
your case with the option to buy or you tease with something, hoping to get
your consumer to take a middle step of clicking onto your website or
downloading something that will then help sell them on buying your book.
addition to securing book sales, you still want to get more clicks to your
site, where you help your SEO, and have a chance to capture their info for future
use, and to sell other services or products.
also want to get more “Likes” and more followers on social media, so think
about what will incentivize people to do that and not just buy books.
the question is this: What should you
offer as click bait?
to other free content like a webinar.
of perceived value from a friend/partner.
that helps them.
that we do is read, click, share. Our
society is overwhelmed by the overflow of content out there. No one can read, listen or watch even one-millionth of what’s posted daily. Think
about what will properly motivate others to read, click, share, and buy.
Learn 5 Words A Day
when you made an effort to improve your vocabulary? You thumbed through the dictionary randomly
to discover words – or, you looked up words you came across when reading a book
or newspaper. Maybe you studied wordlists
or enjoyed Reader’s Digest’s monthly
word showcases. It’s never too late to start anew and continue learning new
words or to remind yourself of words you haven’t used of late. Your writing only improves when you elevate
your vocabulary and express yourself intelligently.
are six to get you started:
Neologism – a newly coined
word or expression. The Internet makes up words daily.
Spoonorism – A humorous
reversal of sounds in two words.
Example: Don’t put all of your
begs in one ask it.
Aptronym – A name that
perfectly represents him or her. Think
of the poet, William Wordsworth.
Mondegreen – A famous lyric
that is often misheard.
Portmanteau – A clever word
created by blending two words. If
someone continues to talk on a mobile phone in a rude manner, you might say
Paraprosdokian – A sentence or
phrase that ends in an unexpected way.