I don’t
know that a video alone sells books but it certainly is another means to
promote your brand – along with audio, words, photos, and tools like blogs and
websites, and platforms like Twitter and Facebook.
Video is
useful to authors if it is:
·
Filmed
well (no shaking, distracting tricks, poor lighting/sound)
·
Short
(no more than a few minutes)
·
Informative
or entertaining – but not commercial
·
Conveying
something to supplement your other content
·
Timely
and fresh
Video is
still a novelty in our sound-bite society.
Some studies show people remember 10% of what they read but 50% of what
the see and hear. Video provides a
feeling of something happening. There’s
movement and texture to it.
Not sure
if your video or book trailer measures up?
You can locate samples at these sites:
·
Moby
Awards for Best and Worst Book Trailers
·
American
Library Association Book Trailer Awards
·
BestBookTrailers.tumblr.com
·
Just
Google “book trailers” and your genre
What
makes for good video?
·
Background
music
·
Cool
graphics
·
An
unusual image
·
A
commanding or soothing voice
Where
can you grab royalty-free images? Try:
·
Stock Photos
·
Morgue
File
·
Open
Clipart
How
about free or inexpensive music clips?
Try:
·
AudioMicro.com
·
SoundCloud.com
Whatever
video you create, upload it to YouTube.
Then get it onto other video-sharing sites.
In a
given day, one billion people view 300 million hours of video. Could your video be amongst them?
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR &
Marketing Toolkit: All New
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer, Media Connect, the nation’s largest book promoter. You can follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2015
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