President
Barack Obama issued a passionate State of the Union address that revealed an
ambitious agenda, a chance to shape his legacy, and an opportunity for the
nation to reflect on where it is and questioned where it's heading. Though he didn't directly mention any new
initiatives to help writers or the book publishing industry, I have a few
initiatives he could have presented to the watchful eyes and ears of an
American public eager to see the nation grow as it moves beyond the shadows of
The Great Recession and The Terrorism Era.
While Obama
talked about making community college free, which could help to sell more
textbooks, eh didn't talk about things that would really boost society, like:
·
A
tax cut to book publishers
·
Allowing
people to buy books pre-tax
·
Banning
tales tax on books
·
Giving
writers tuition reimbursement for Master of Fine Arts program participation
·
Creating
a program to provide up to $100 worth of books to those living in poverty each
year
·
Boosting
government budgets for libraries
·
Hiring
an army of 100,000 literary tutors to help immigrants, children, the
unemployed, or those in prison to read and gain the most valuable of all skills
Granted,
the State of the Union is just a big speech, full of bluster and
chest-thumping, but even so, books should be a part of the national dialogue. We need our top leader to share a vision
about the value of books and to support the role they play in a society like
ours.
Forget
talk of the military, housing, jobs, or the political favorites such as
abortion or immigration. President Obama
should have appealed to the masses by talking about books. It's a safe area. Who doesn't support reading and
learning? Who doesn't benefit from a
more literate society?
Okay, so
books won't win elections and talking about them is not too sexy. But if we just keep talking about energy,
taxes, the environment, ISIS, and the repeat issues of every local, state, and
federal election, we'll never get to talking about books.
How
about creating a national book club?
Could we
declare 2015 the year of the book?
Shall
the government fund awards to honor books?
Might
the White House want to dedicate a day to meeting with publishing ambassadors
and authors who make a difference?
The
State of the Union was strong and inspiring, but next time the president of the
United States could simply say: Read more books!
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
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