WordPress says 100,000 new blogs are created daily. It already has 65,000,000 blogs. Tumblr has over 102 million blogs. LiveJournal has 63 million blogs. Weebly has 12,000,000. That’s a lot of blogs! How will you use a blog to promote your book, market your brand, and have your voice heard in a cluttered field of competing yellers?
Certainly, if you don’t blog, start now. Authors need to blog. It’s free, easy to do, and something you are bound to find rewarding.
Once you have a blog, establish early on the following:
· Frequency of posting
· Overall themes for the blog
· Plan ahead on the content for specific posts
· Determine if you will allow comments, fi you’ll respond, and what is worthy of being removed
· Figure out the personality or the voice of the blog
· Decide if you’ll have guest-bloggers, and if so, by whom, on what, and how often
· Designate a plan to distribute your blog posts – will you use Twitter, Facebook, and other platforms to share links?
How will you make your blog better, different, or unique? How will you get it to stick out and to be a destination for others? What will inspire others to share it or talk about it?
· Will your blog quote other blogs and sources?
· Will you interview people for your blog?
· Will you have links to videos, podcasts, and other blogs?
· Will you use a certain font type or design element?
· Will you share photographs, graphics, or illustrations?
To craft a great blog, look at other ones. Search for ones in your genre. Look at the high-traffic ones for clues on anything worth copying or expanding upon.
Determine if you will give out free content, including books, lists, and resources.
Basically, you want to have the very best elements from most blogs but at the same time you want to create or own something that you feel no one else does or can do. You should create a blog that has your DNA and fingerprints all over it. You should be able to distinguish your blog from a screen of 50 others. If you can’t easily recognize what you produced or believe it's only just as good as others, push the envelope and make it better.
What will clearly define your blog? Will it be an oddity, such as how you always write in a certain style, the way Stephen Colbert took on a whole other persona for his TV show? Will it be the physical look of the blog that makes it memorable? Will it be the catchy headlines you use? Will it be the quality of ideas shared, the type of vocabulary employed, or the level of opinions offered? Readers must feel they identify with you, that they like you, that they trust you – otherwise you have no brand, no credibility, no nothing.
Play up the vantage point from which you write. For instance, if you have been a teacher for 30 years you are certainly viewed as qualified to write on related issues, such as raising kids, education them, or inspiring others. Now, take it a step further. Quantify things. You not only taught for 30 years but you also schooled over 1,000 young men and women, some of whom hold important jobs today. Maybe you taught the one who became CEO of Nike or a star athlete. Now your claim to fame takes on a certain persona. Your blog has merit not just because of what you say or how you say it but because of whom is saying it.
So, when you craft your posts, don’t shy away from highlighting, where you are coming from. Remind us who you are and why we should listen to you.
Be a humble blogger, even when being outrageous. Be ethical, respectful of others, and always remember the blog is for the reader to learn, laugh, and feel inspired. The blog may seem like it’s all about you, but it’s for your reader. You serve their needs. They will come back for more when they believe you feel for their plight.
What could make it into your blog?
· Personal stories based on real events
· The experiences of things you witnessed
· Fantasies or dreams
· Questions raised
· Opinions on a topic or issue
· Factoids and statistics
· Survey and poll results
· Conduct your own survey or questionnaire
· A checklist of how-to-do something
· Excerpts from books, magazines, newspapers, blogs, and other content sources
· A list of resources
· A book review
· A Q&A
· Guest post
· News editorial
· Make a controversial statement
· Offer a solution to a problem
· Complaints and criticisms
· Jokes and funny tales
· Imaginary dialogue or debate
· A tribute or a roasting
· An apology
· A confession
· A demand
· A poem
Essentially, anything can be in a blog post. The post can be quite short or quite long – or something in between. Usually there is a consistency to a blog, but you can be consistently inconsistent.
Whatever you do with your blog, it should be fun and rewarding. The payoff comes in many forms, possibly including book sales, ad revenue, increased branding, or knowing you helped another with your empowering message.
If you are in doubt on what to post, write about me. Share this blog post and recruit more fans for me!
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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