What is Epic Fail
super win about? It's a book of really raw and inspiring interviews. They talk
about the roller coaster of wins and fails that is the fabric of life for
artists, innovators or entrepreneurs. I wanted to highlight people who are in
the trenches now. Each person contrasted their worst failure and best success.
I think the single take-away that was universal to every story was: Keep going.
What is so unique
about how it was created? Well the book itself is crowdsourced, which is
exciting because there's magic there... you don't know what you are going to
get. Much like a documentary film, this style of writing starts with a curiosity
and a hypothesis, but quickly develops a mind of its own. Now the book and
concept have become almost a living work... and as an author I'm just following
where it leads. We thought we should keep the spirit of crowdsourcing in the
marketing, which is how Be In This Book was born... But there is another aspect
of the campaign which is particularly unique to today's creative markets. It's
responsive and interactive. You don't just read the book... you're part
of the book.
What is the rationale
for this concept? The process of answering the questions can be transforming
for people, especially because it takes some guts to talk about failure. But
failure is part of the creative process. We wanted people to have access to the
stories of peers and contemporaries, and at the same time be empowered to tell
their own. The project has evolved, and includes a gifting element, now... but
the hope is that creative readers will not only read the book, but contribute
to the project.
Where do you see book
publishing heading? Personally, I see it following the footsteps of the music
industry... which some would argue is good and bad. I think it's remarkable.
Personally, I'm a champion of all things DIY, i.e. self-publishing, digital
platforms, grass roots, small batch, human friendly and mobile friendly. With
the power to self-publish inexpensively, the market can get flooded with
product, and it's a wide range of quality. But the old system had a serious
bottleneck. Already, the independent market has responded with aggregators and
technology to help sort and choose from all the options. I think talent will
always be marketable, so after the initial chaos subsides, we'll have a richer,
more authentic voice being heard in the publishing industry–one that's evenly
distributed.
What challenges and
rewards attached themselves to the writing of your book? Oh my. Well, I can say
this has been extremely challenging. Honestly, the writing of the book was
enjoyable and probably the simplest part of it, especially because it's based
on interviews. The tough parts were the formatting and the marketing. I've
learned that it's well worth it to pay someone for formatting unless that's
your wheelhouse, and that marketing is an ongoing process. Going the DIY route,
you basically live and breathe the book. There's not really a "set it and
forget it" option.
The most rewarding
part has been the response from people who've read the book. People have really
taken time to call or write and let me know that they needed to read the book,
and that it hit home. That is honestly the most awesome feeling, and I feel
like I've done something worth
For more information,
please see: www.beinthisbook.com
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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