Many
writers choose to write because they express themselves best this way. No face-to-face or in-person meetings. No two-way dialogues. They don’t worry about their physical
appearance, sound of their voice, or having to be confronted with
questions. They can write when they want
– edit and contemplate further – and publish when and where they choose. But the very thing they fear, despise, or
simply don’t care for – speaking to others – is exactly what could help sell a
ton of books. Are you ready to be heard?
You can
speak as follows:
·
One-on-one
·
In
front of a live group, in-person
·
Online
via Skype
·
On
the phone
·
An
audio or video recording
Where
might you speak?
·
Bookstores
·
Libraries
·
Trade
Shows
·
Writers
Conference
·
Book
Clubs
·
Non-Profit Gatherings
·
Schools
and Colleges
·
Panel
of Professionals
You can
do a podcast or make a video, but not take any questions or do it live. You can put out content without appearing
before people.
You can
conduct a real-time teleseminar, by phone, and do it live and re-air it online.
You can
conduct a webcast, an Internet broadcast that uses live streaming video
technology to reach many people at once.
You can
conduct a webinar, similar to a webcast but with interaction with viewers and
participants.
If you
want to do a webcast, log into live-streaming sites like Justin.tv,
ustream.com, or livestream.com. To conduct a
webinar, you will need a web-conferencing service such as GoToMeeting.com.
Speaking
can be fulfilling and a money-making means to sell books and build your brand. You have many routes to try. You may find you like several methods. One day you talk to 30 people at a library
and another day you have 90 participants for a webinar.
Writing is
its own reward. But speaking will enable
you to market and promote your writings in ways the written word cannot do.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas
expressed in this blog are his alone and not that of his employer, Media
Connect, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.
This is copyrighted by BookMarketingBuzzBlog © 2015
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