Friday, January 9, 2015

Speak Up, Writers!

Many writers choose to write because they express themselves best this way.  No face-to-face or in-person meetings.  No two-way dialogues.  They don’t worry about their physical appearance, sound of their voice, or having to be confronted with questions.  They can write when they want – edit and contemplate further – and publish when and where they choose.  But the very thing they fear, despise, or simply don’t care for – speaking to others – is exactly what could help sell a ton of books.  Are you ready to be heard?

You can speak as follows:
·         One-on-one
·         In front of a live group, in-person
·         Online via Skype
·         On the phone
·         An audio or video recording

Where might you speak?
·         Bookstores
·         Libraries
·         Trade Shows
·         Writers Conference
·         Book Clubs
·         Non-Profit Gatherings
·         Schools and Colleges
·         Panel of Professionals

You can do a podcast or make a video, but not take any questions or do it live.  You can put out content without appearing before people.

You can conduct a real-time teleseminar, by phone, and do it live and re-air it online.

You can conduct a webcast, an Internet broadcast that uses live streaming video technology to reach many people at once.

You can conduct a webinar, similar to a webcast but with interaction with viewers and participants.

If you want to do a webcast, log into live-streaming sites like,, or  To conduct a webinar, you will need a web-conferencing service such as

Speaking can be fulfilling and a money-making means to sell books and build your brand.  You have many routes to try.  You may find you like several methods.  One day you talk to 30 people at a library and another day you have 90 participants for a webinar.

Writing is its own reward.  But speaking will enable you to market and promote your writings in ways the written word cannot do.


2015 Book PR & Marketing Toolkit: All New

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

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