This is my 1,500th blog post. Actually, it's a few past that. I write and post at such a prolific pace that I can't keep up with myself.
If I were to guess, I believe I have published three-quarter million words. If each blog post averaged 500 words over these past four years, I would have produced the equivalent of at least a dozen books. I haven’t been paid one cent to blog and chose not to get advertising. To date, BookMarketingBuzzBlog has been viewed over 566,000 times. So why do I do it? Why should you blog? The answers to these questions will likely overlap.
I blog because it helps me brand myself. Anyone can see what I’ve written and hopefully come to value the perspective I bring to the discussion of book publishing, book marketing, writing, free speech, literacy, cultural trends, and book publicity. The blog helps form a positive image of someone with experience, ideas, and passion.
I blog because I hope it attracts new business to the public relations firm that I work for.
I blog because I like to give back and help others. I am a teacher and therapist at heart and I understand the challenges, fears, and needs of aspiring writers, struggling authors, publishers, and all those who make up the realm of mass media.
I blog as a therapeutic tool, to release my emotions and give voice to my life.
I blog in hopes of lobbying and influencing others, even changing policies, procedures, and patterns that individuals and institutions blindly follow or enforce.
I blog to highlight things that need a spotlight – both the very bad and very good. I’m not a journalist or a member of the media but I do like to serve as a watchdog over the public domain of news.
I blog about books because I love the written word and cherish it with all my heart.
I find writing my blog keeps me grounded and focused. I never feel a slave to it when it comes to the writing part. But I do wish I could stop myself from spending an hour each day marketing it. That time could be better used to serve a for-profit venture. But what’s the point in writing a blog that no one reads? If you value the words you pen you need to put in the time, effort, and resources to get them exposure.
I would think my readership understands what’s involved in publishing a daily blog, and I assume they are appreciative of it, but I don’t hear from the vast majority of readers. I don’t get more than five responses a day – and some are just spam posts placed in the comments section. But I do this for my own reward and it’s something I choose to do and don’t feel obligated to do.
Who knows where the next 1,500 posts take me, but I’m glad you’re along for the ride. Please live the blog – then share it with others.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
Post a Comment
Note: Only a member of this blog may post a comment.