There
is an industry within the book industry.
The book industry has many layers and professionals that are needed to
get a book from concept to the marketplace.
Authors probably find it daunting. They need a staff to break through
the clutter. Here are some insights and
shortcuts on what you may need in order to succeed:
Choosing
A Publishing Path
Will
you:
·
Self-publish?
·
Traditional
publish?
·
Hybrid
publish?
If
you self-publish, you must determine if you will:
·
Do
e-book only
·
Print-on-demand
·
Print
copies and use a distributor
·
Need
a cover designer
·
Need
an editor
·
Need
a publicist
·
Need
a marketer
·
Advertise
·
Pay
for reviews
If
you traditional publish, you must find:
·
A
literary agent
·
A
book publisher
·
A
lawyer to review contracts
If
you hybrid publish:
You
need to determine what you will pay for, such as books and who else you will
need to help create and market the book.
You are splitting costs and collaborating with your publisher.
Authors
need to determine why they are publishing a book and to weigh what’s most
important to them about the process. For
instance, if you have a fat ego, you probably want to have a big-name
publisher. If you are a consultant who
needs a book on the quick to generate client leads, you likely will
self-publish. If you need help in
developing your talent and brand, you want the guidance of a publisher. If you have your first book written and want
to pay someone to promote it, you don’t need a publisher.
Once
you know which route to take, determine a budget of your time, resources, and
money. How much will you dedicate to
promoting and marketing your book and brand?
Don’t make the mistake of leaving it to chance. Authors need to realize they have to invest
themselves and their assets in order to turn their idea, their creation, their
dream into a reality.
It
takes a staff to raise an author. You’ll
need paid help no matter which route to publishing fits you best. And even when
you outsource certain things, don’t believe that you’ll be able to just walk
away and leave everything to others.
It’s a collaborative process.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2016
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