Monday, July 31, 2017

How Can Authors Help Authors With Book Publicity?

Authors seeking to promote their book, increase sales, and market their brand need all of the help they can get.  One of the first places authors should look for assistance is from other authors.  That’s right, authors should go to their competitors and expect to get help!

Why might you ask, would a writer help another writer?  Because they are really collaborators rather than competitors.  Friends not foes.  Authors can help others for free because they can get something in return.  They can also help them as part of the brotherhood and sisterhood of a very special and unique family.

All writers, at one time or another, were helped by other writers.  Pay it forward – help someone now and give back to those who helped you earlier in your career.  In return, the one you help now may end up helping the next generation.

So what can an author do for another?  Plenty.  Here are 12 ways authors can work together:

1.      Motivational Support
Emotional help, motivational support, and inspirational guidance can come from fellow writers who know how you feel and think.

2.      Introducing A Network Of Professionals
Need a lawyer, accountant, editor, literary agent, cover designer, or book publicist?  Ask another author.

3.      Discuss Writing Techniques
Learning from writers is the best way for writers to improve their craft.  Reading more books also helps.

4.      Share Research Tools Or Methods
Writers can share tricks of the trade when it comes to finding accurate, comprehensive research in a quick and inexpensive way.

5.      Recommend Writers Conferences
Authors know which writers conferences to attend – they can help authors determine what to attend.

6.      Blog or Post On Social Media About Them
This is huge – authors can write about authors, post on the books of others, and even interview authors on podcasts, blogs and social media platforms.

7.      Split Costs To Buy Databases, Mailing Lists, Or Special Promotions
Authors can be good business partners by helping you to defray the costs of buying things you can share in.

8.      Give Advice, Strategies, Tips On Book Marketing
Some authors know shortcuts to PR success.  They can help one another by exchanging ideas, information, or techniques.

9.      Share Mail Lists
Every author knows hundreds, or even thousands of people.  In addition to exchanging access to each other’s network of readers and connections, you each can buy and trade lists with each other.

10.  Alert Them On Clubs Or Organizations Worth Joining
Sharing leads on groups, organizations, or social media sites to join is an easy way for an author to help another.

11.  Let Them Know of Awards To Apply For
Authors can help you sift through the awards that clamor for you to apply to.

12.  Be A Sounding Board For Each Other
Authors need a place to vent and who better to whine to than others who understand your plight?

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby 

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