Tuesday, August 1, 2017

Do You Market Your Book With Urgency?

Do you approach your book publicity as if on a vacation or in an emergency?  How about tackling your book promotions with urgency?

You don’t have to act as if desperate, nor should you crawl at the pace of snooze when it comes to taking care of the marketing of your book.  But one must proceed with some kind of pep in her/his step or you’ll always feel left behind.

The vacation strategy is opposite Ben Franklin’s approach of not putting off until tomorrow what could be done today.  To take a lazy approach to promoting your book is to mean you expect few results.  But leaving your book’s fate in the hands of others and always resetting your start button is not a highly effective strategy.

Acting if under an emergency can be stressful and ineffective.  Being in a panic mode clouds your judgment and makes all of your decisions based on immediate results and not long-term visions.  The ER mode merely reacts to a deficit or discomfort but doesn’t tackle chronic issues.  When acting under high-alert you are highly motivated but you may under duress of rushed thinking, divert precious assets to address the wrong thing.

So, where ER stops the bleeding and vacations ignore what needs to be done, acting in urgent mode is the way to go.

To market your book with urgency means:

·         You remain mindful of what needs to be done, but you don’t panic or make decisions in haste.
·         You stay aware of deadlines and timelines for taking action.
·         You assert action to be on the offensive and not merely react to a problem on the defensive.
·         You make an extra effort – daily – and don’t delay things, but you don’t rush yourself into making costly mistakes.
·         You are willing to take a chance or move off of a stalled game plan but you are not wildly putting yourself at risk.
·         You pour more resources into succeeding, rather than waiting to see what happens.
·         You execute multiple strategies simultaneously and remain more open to experimenting or diversifying your approach.
·         You take a ‘why not, let’s try it’ approach vs. being too cautious or inert.
·         You step out of your comfort zone and explore all avenues.

So what does an urgent PR campaign look like?  It’s one that is executed with thought and care.  You are not reckless or feeling backed against a wall, but you are not waiting on the sidelines for luck or a single connection to break through.  You are taking on several approaches to generate publicity, sales, and branding.  You are rethinking your initial strategy and reassessing the market landscape.  The author who moves with a sense of urgency is one who will see results!

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

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