Listen
up authors, book publishers, editors, and anyone connected to a writer: The key to getting lots of good media
coverage is timing, so stop sabotaging the process!
The
No. 1 reason books fail to launch and get solid book publicity is delay,
procrastination, missed deadlines, and sloppiness due to rushing to make up for
inexcusable lateness. My fellow
writers and publishing brethren, you have proven to be your own worst enemies!
What
are we talking about here? Timing.
Authors
need to execute certain aspects of their PR campaign by certain points in time
or they have severely injured their prospects of success.
Here
are examples of where authors and publishers fail themselves.
1.
Not
hiring a publicist way in advance of a book’s scheduled release.
2.
Failing
to provide advance review copies to long lead and book review media at least
3.5-4 months prior to the book’s scheduled release date.
3.
Not
launching a book-centric website – or a section dedicated to the book on your
existing site – at least six months prior to launch.
4.
Not
having all of our events secured and planned out way in advance – some a year
or more.
5.
Failing
to have your social media platform up and running at least six months prior to
the book’s release.
6.
Not
responding to media requests in a timely manner.
7.
Failing
to anticipate things that are coming up that you can tie into such as a
holiday, anniversary, or honorary day.
8.
Falling
short in how quickly you respond to what’s in the news and how you can tie your
message to such things.
You
need to be organized, plan ahead, and be aware of the things that you need to
be cognizant of. Then you need to have
ability, desire, and initiative to go out there and deliver on time or even
ahead of schedule. Many deadlines, if missed, become lost opportunities, but
there’s little, justification for missing out on things.
You only
end up spending more time and money fighting to make up for missed deadlines
and lost opportunities than if you got ahead of the curve and did things right
the first time around. But you simply
can’t wake up the day your book is released and then wonder what you should do.
Time
can be your friend when used properly – and your enemy when you blow through
deadlines. Will you help yourself and
stop screwing up your chances simply because you need a watch and a calendar? It’s time you step it up.
DON't MISS!
Could the media
think your pitch about your book is bullshit?
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generate article ideas to promote their books?
What does it really take to land on a best-seller list?
Can you sell 10 copies of your book every day?
Great book PR lessons from kids, clergy, women, contractors &
sportscasters
How do authors get on TV?
Here’s the 2017 Author Book PR & Marketing Toolkit
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