Notorious
Boston crime boss and FBI informant Whitey Bulger was recently killed on the first day
at a prison he was transferred to. The
89-year-old snitch and serial murderer was bludgeoned to death beyond recognition
by a man wielding a lock-in-a-sock.
Could authors and book marketers learn from this ingenuity?
Now,
I’m not here to glorify violence or even discuss the justice involved in
Whitey’s life or death, but I merely point out that this attack shows how one
can get a job done with few resources.
Book promoters need to be as scrappy and savvy.
Think
about it. The guy who assassinated Bulger
had to:
·
Feel
driven and motivated to act
·
Be
goal-oriented
·
Have
a plan
·
Work
his network to smuggle in a lock
·
Had
to arrange for meeting Bulger at the right time
·
Had
to have the courage to carry out his convictions
Again,
I don’t want to honor a killer, everyone who killed a killer, but I merely point out the
resolve and skill needed to do what others had failed to do over the
years. Authors need to think about what
it is they want to accomplish, tap into their network, make use of their
resources, come up with a plan and eventually step up and take concrete action.
Prison
can simplify a person’s life. The
prisoners divide every experience by one rule: Will what I say or do lead to me living another day? Everything gets filtered through this basic
mantra. You, as an author, should have a
mantra that goes something like: What
can I do today to market my dream?
Judge
and filter all of your actions through the prism of this mantra. Are you doing something so that you advance
your book? Are you calling upon all
that’s available to you? Are you taking
a risk? Are you properly thinking your
plan through?
Probably
another skill prisoners have is that of focus and concentration. They don’t have much else to distract them
from keeping their eye on the prize.
Survival is rule number 1,2, 3 and infinity. Authors must zone out distractions, escapes,
other needs and desires, or even other people.
Focus on what you are trying to accomplish and visualize what it will
take to turn a thought into a reality, a vision into an existence.
Meditate
on your goals. Think about little
else. Put all of your heart and soul,
mind and body, hopes and happiness into your book. Direct all of your energy, knowledge, and
network of support to only fuel your book marketing efforts. Leave doubt and uncertainty to the side. Only one thing matters right now, making your
book a success.
It’s
time to wield your lock-in-a-sock (not literally) – and knock out your
opposition and challenges. Go for what’s
within your reach – and just beyond it.
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