Friday, December 28, 2018

Authors Should See Book Marketing Like Going To A Gym Regularly

For some, going to the gym is like marketing a book.  It’s something that one doesn’t want to do, but has to. The gym, if used properly and often, will yield positive results, and book marketing, if done correctly and on a regular basis, also will yield good results. So what will it take for authors to stay dedicated to promoting a book, just as others remain committed to exercising and improving their state of health?

So what makes for a good gym member?

·        Working out often and according to a schedule - discipline is key.
·        Consistent workouts --working out at a certain level of intensity for a certain duration.
·        Diversifying workouts – rotating muscles and body parts or exercise helps avoid injuries, keeps you motivated, and works best for improving your body.
·        Pushing yourself – sometimes you go a little longer, a little harder and maybe you get in an extra workout session during some weeks.
·        Staying with it, no matter the level of stress, distractions, or demands of your day-to-day life.
·        Seeking the advice and support of a trainer or coach – let a pro help you.

So what makes for a good book marketing effort?

 ·        Promoting often and within a schedule.

·        Taking a consistent approach to book marketing and giving a certain level of intensity for a set amount of time.

·        Varying what you do to market your brand and promote your book, rotating between social media, news media, speaking, direct marketing, advertising, networking, and trading favors.

·         Going the extra mile and doing more than usual on occasion, whether it means staying up later, getting up earlier, or multi-tasking more efficiently.

·        Going full-force with your book marketing despite life’s distractions, demands, desires, and defeats.

·         Utilizing the advice and support of friends, family, and paid professionals.

·        Other similarities between marketing a book and working out extend to how we handle these challenges too:

·        Do you work out when tired, injured, or feeling unmotivated?

·        Will you market your book when exhausted, feeling uninspired, or after suffering rejection?

·        Can you push through limitations or get around changes at the gym?

·        Will you go outside your comfort zone and promote your book at a higher level?

·        Can you rest on your success and feel that you can ease up on your workout schedule while still seeing great results?

·        Could you slow your book marketing efforts down after seeing some success and still think your book will soar without igniting attention for it?
To live a healthy, balanced life, one inevitably needs a workout regimen, whether at a gym or in some other form of exercise.  And to have a strong writing career and a successful book, one must stick to promoting and branding oneself, never letting up.

Will you end up having a six-pack, runway model body by being a gym rat? Not necessarily, but you’ll be your best you and in a position to experience optimal health.  Will you end up a best-selling author and A-list celebrity by being a book promoter expert?  Certainly no guarantee there, but you’ll position your book and writing career to be ready to grow and be profitable.

Whether on a diet or pursuing a book writing career, stick with a gym -- and your book marketing plan.  The pay-off rests in your attitude, energy, and dedication to doing your best.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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