Monday, December 3, 2018

Why Every Day Is A Day for Marketing Books

Black Friday.
Small Business Saturday.
Cyber Monday.
Giving Tuesday.

I did not participate in any of these hyped days.  It might sound un-American to avoid consuming and spending, especially on designated discount and deal days, but I rarely focus on shopping for sport.  When I need something, I buy it, hunting for a bargain.  Same with charity – I give when the need arises and when I’m able to.

But I do like that we have these designated days to rally the masses to supercharge the economy and help the needy.  I love it when books are involved in all of these special days.  Books can be bought on any day of the year, from indies to chains to Amazon. They can also be donated to libraries and organizations.  You can fund literacy programs, contribute to expanding library resources, and fund book purchases to the poor.

America is still a great country, but not because our president says it or because of our military might, but because we are a nation filled with rich resources, hope, and talented people.  Each of us honors our nation by buying books, giving them to others, reading them and living out the values espoused in books.  We may be a nation of technology, entertainment, sports, and entrepreneurship, but we’re also one of books.

To me, books are our food, water, and air.  They are sex, sleep, and love.  They fuel us, define our lives, and make us better people – and to aspire to do more.  Books deserve our support and attention, so whether it’s Black Friday or a Tuesday morning in early March, it’s always the perfect time to buy, read, share, or donate a book. It’s always the right time to teach someone to read.  It’s always the perfect day to tell others how books have impacted your life, the way religion, democracy, or capitalism have for billions of people.

There are many honorary days for marketing books.  Check these out:

  • Independent Bookstore Day – celebrated the final Saturday in April
  • International Literacy Day – honored on September 8th
  • National Poetry Month – experienced every April
  • National Book Month – January
  • Book Publishing Day – January 16
  • National Book Week – Third week in January
  • Printed Book Day – February 23
  • Children’s Picture Book Day – March 28
  • International Children’s Book Day – April 2
  • World Book Day and Copyright Day – April 25
  • Book Buddy Day – 1st Wednesday in May
  • National Family Reading Week – first week in May
  • National Feminist Bookstore Week – week of Mother’s Day
  • Audiobook Month – June
  • Dirty Book Day – June 11
  • National Black Bookstore Week – Week of June 19th
  • Mass Market Paperback Book Day – June 19th
  • National Indie Bookstore Week – From 3rd to 4th Saturday in July
  • Bestselling Books Day –September 17
  • Banned Books Week – Starts the last Saturday in September
  • Cookbook Launch Day – October 12
  • Book Editors Day – November 5
  • Book Lover’s Day – First Saturday in November
  • National Children’s Book Week – third week in November
  • Steal This Book Day – November 30
  • Read a New Book Month –December
  • Teen Read Week – celebrated the same week in October as Columbus Day
  • School Library Month – April
  • National Library Week – Starts the First Sunday in April
  • National Book Mobile Day – the Wednesday of National Library Week


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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