“How’s
the publishing business?”
I
get asked that question all the time, especially from friends, relatives, and
those curious about books.
The
perception by many is that books are dying.
But they are not.
I
tell them the facts:
·
Indie book stores have increased in size in each of the last nine years.
·
More
books are being published than ever before,
·
Print
books still represent about 80% of the money in sales.
But
they remember Borders closing and see that Barnes & Noble flounders. They see everyone on a device, doing anything
but reading a book.
Perceptions
are often based on limited experiences or rumors or anecdotal evidence. But the facts are that the book industry is
growing very slowly, but growing. The
average author makes less than what the average author made five years ago
because there are so many titles competing for limited dollars.
The
book world is still an amazing industry.
It represents the best of the American Dream – anyone can write a book,
get it published, and pursue their riches.
For
many it’s not the money, but the pride and joy of seeing their ideas, feelings,
experiences, and thoughts get packaged into something that anyone can read –
today or a century — later that moves them to write books.
There
are many ways to profit from a book – and certainly many people do find the
book publishing experience of value. But
for hundreds of thousands of authors each year, they find that their books
didn’t rise to the level of fame and fortune that they had hoped for.
Book publishing is like the lottery. You have to be in it to win, so buy your tickets and publish your books, but understand that in order to win big, so many must lose and lose hard and fast. That’s the American way, for better or worse. It’s the American Dream and to not participate, is the American Nightmare.
Book publishing is like the lottery. You have to be in it to win, so buy your tickets and publish your books, but understand that in order to win big, so many must lose and lose hard and fast. That’s the American way, for better or worse. It’s the American Dream and to not participate, is the American Nightmare.
“You are a victim of
the rules you live by.”
--Jenny
Holzer
“Men are not punished
for their sins, but by them.”
--Elbert
Hubbard
“Life is not a
problem to be solved, but a reality to be experienced.”
--Soren
Kierkegaard
“The shortest
aphorism that makes you think the longest is the best.”
--Julien
de Valckenaere
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Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. Also named by WinningWriters.com as a
"best resource.” He recently hosted a panel on book publicity for Book
Expo America.
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