A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, July 31, 2019
Should You Write A Second Book To Promote The First?
You are trying to
promote and sell your current or upcoming book so the last thing you need is to
publish another book that needs publicity, right? Well, what if you published
one book in order for it to be used as a marketing tool for one’s business,
consulting firm or brand?
Let’s say you
publish a book on selling real estate and you want that book to sell well, help
you get new clients, and help you get publicity. Consider doing an ebook
(something you can get out quickly, with little or no cost and something that
can be shorter than a traditional book) in addition to your main book. The
e-book can even be given away for free in hopes it will get people to your
site, where they can buy your original book. The ebook can be on a
complementary subject or it can be some additional material that serves as a
teaser for the book you want to sell.
Or let’s say you
published a specialized book that sells more than a typical book in a
bookstore. Maybe it is selling for $100 or $1000 a copy. To promote such a
high-priced volume, consider having a traditional publisher issue a different
version of the book, one that doesn’t give the same quantity of information of
the premium valued one but nevertheless still is perceived as giving useful,
and interesting information. The mass distribution of the second book could get
more visitors to your site and lead some readers to buy your more expensive,
You can experiment
and release different books at varying price points and each one can serve to
help sell the other one and space lend to generating more traffic to your site.
Some people prefer different options., based on budget preference or needs. If
you don’t want to do a second book, consider writing a number of white papers
(well-researched 4-6 page reports on a specific topic) and use them to promote
your book and site.
“Do not wait for
extraordinary circumstances to do good action; try to use ordinary situations.”
“Things are not as we
see and sense them but as we wish they were seen and sensed.”
“To understand a new
idea break an old habit.”
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