Can You Really Market Your Book?
Not everyone is a
good writer. Not everyone is a good
marketer. Often, someone who is a good
writer can become a good marketer. It
will take a number of factors for you to successfully navigate getting
published and sold and to turn your writing career into positioning you to
become a speaker, consultant, and expert in your field. You’ve taken the first step by buying this
book and seeking out professional guidance. Now, the next steps will become
more challenging, but if followed, very rewarding.
Direct Mail Tip
The letter or email
must make the reader want more. It should tease them and tantalize them with
possibilities. The recipient should want to see more and to feel misconceptions
are cleared up and questions are answered. They need to be inspired and freed
up to take an action step.
Live Authentically – It’ll Help You Be A
Better Marketer
Barbara De Angelis,
a best-selling author of inspiration and empowerment books, says to live
authentically means the following;
“Behaving in ways
that are in harmony with your personal values.”
“Making choices
based on what you believe, and not what others believe.”
“Feeling you can be
yourself and be loved rather than having to act in ways you feel will be
acceptable to others.”
“Accepting and
honoring all parts of yourself rather than hiding or lying about them.”
“Communicating the
truth when you need to, even though it might create conflict or tension.”
“Not settling for
less than what you know you deserve in your relationships.”
Copy That
Looking to utilize
material from other writers but don’t want to have to pay a royalty? Try
searching for material that no longing or never had copyright protection.
Go to www.copyright.gov/records
or www.digital.library.upen.edu/books/cee.
Otherwise, follow copyright laws on fair usage.
You can also ask permission of the writer or copyright holder for
extended usage.
Time To Launch Your Own Radio Show?
Some companies, like
Matrix Media Inc. and UBC Radio
Network produce radio shows where an advertiser pays for the show’s
production and distribution. There are also plenty of ad-supported online
radio shows. Are you ready to talk your way to success? Many radio
networks and local affiliates will sell airtime cheaply to you and you can
convert that ad time into a show for yourself.
You can even sell ads for it.
Survey To
Success
One tool for
capturing emails of potential clients is to conduct a quick survey. People who
respond to the survey may be potential book readers. The results, once tallied,
can impress potential clients that you have a direct understanding of issues
relevant to them. With a little bit of research, you may be able to uncover
existing surveys and polls and share the results with others. But if you
conduct your own poll or survey, think of these things:
1.
What
do you hope the results will show and how will that help you in your message?
2.
How
will you survey people – on your site, via email, postcard, phone, or other?
3.
Over
what periods of time and to how many people will you conduct the survey?
4.
What
types of people do you want to respond and where will you find them?
5.
What
questions and how many will you ask of people? Will they be true or
false or asking to respond to multiple choice or to some kind of scale, from
1-10?
6.
If
the pool of respondents is large enough, will you send out a notice of the
results to the news media?
Some Reasons
Not To Do A Survey Include:
1.
Can
be too time-consuming.
2.
Could
cost some money.
3.
The
results may be negative or unhelpful to your selling efforts.
4.
The
results may only reflect a small pool or include bias/inaccuracy and lend
itself to criticism.
How To Be
Convincing
People buy from
whom they know and trust. They also buy from people they like or from those who
convince them they can get what they want for a great price. Everyone loves a
good deal, right? People buy for any number of reasons. Let’s explore this.
Are You A Disabled, Gay, Latin, Female
Veteran?
Use what you are to
your marketing advantage. Think about what affiliations you can use to market
your book. There are groups that cover
every demographic, condition, or preference. You can network within or sell to
these groups. Start with things like your race, religion, sex, city, or region,
school alumni, industry, or some other status, such as military veteran, cancer
survivor, pet owner, fans of classical music, etc. Think of all the groups you
identify with – even if you are not so active in those areas – and use them as
a means for gaining introductions to others. It is okay to network with Catholics
even if you feel you haven’t fully practiced as one in a while.
Or if you want to
join a group for people who are divorced, even though you don’t feel you have
any relationship issues, do so if it will open doors to meet others who can
raise your book’s chance of success.
Sometimes joining a
committee or serving on the organization’s newsletter or event-planning will
allow you more face time with active members.
You can also venture
out into groups you didn’t previously think you identified with. For instance,
maybe you never thought about joining a group that brings Pisces together or
that drinks tea, or that wants to make a library a landmark. All of these
groups may have people who would buy your book, have you as a speaker, or help
you network with others.
“Education is what
remains after one has forgotten everything he learned in school.”
--Albert
Einstein
“Many of life’s
failures are people who did not realize how close they were to success when
they gave up.”
--Thomas
Edison
“A room without books
is like a body without a soul.”
--Winston
Churchill
How can authors go viral in 2019–
and sell books?
Advice To Writers Who Need To Sell
Lots Of Books
How Authors Get Bulk Sales Now
A podcast on book publicity that you need to listen to today
https://bookmarketingbuzzblog.blogspot.com/2018/12/a-podcast-on-book-publicity-that-all.html
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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