You need to know
that consumers have options. You help your cause by knowing what the
competition is. People looking for specific information may buy a book – or
they may hire a consultant, or access a video or join a group that helps them.
They may not buy anything and instead, rely on whatever they can get for free,
online or though non-profit groups. If they agree to buy a book, what will make
them buy yours? Aside from the perceived benefits that you seek to sell to
them, you must also know of the competing titles that the consumer may be aware
of.
You should get to
know of the competition. Determine what makes you better – is it the price ,
writing style, book length, credentials of the author, or age of the book? Be
prepared to lay claim as to why your book is the better buy. You don’t need to
name a competing title, but by knowing it exists, you can indirectly reference
it while hyping the reasons one should buy your book.
So how do you know
of your competition? Every published book requires an ISBN. The database that
lists all books that are available in the marketplace, as well as
identifying books that will soon be
published, is called www.booksinprint.com You can look
up books on the topics and genres your write on. See what has been the big
seller, which titles are established, and if any “own” the market.
Consult best-seller
lists to see which titles are doing well in your genre. Also, see what has been
reviewed by industry-leading publications, such as Publishers Weekly, Kirkus Reviews,The Foreword, or major
newspapers, such as The New York Times,
Washington Post, USA Today, or Wall
Street Journal. Go into a bookstore or browse Amazon to see what other
books are available on your subject matter.
What Is Available Elsewhere?
How do you think the
person who would like your book is looking for information, free or otherwise?
Are they Googling the topic, reading certain blogs, contacting government
agencies, going on You Tube for instructional guidance, or doing something
else? Even if they are doing any and all
these things, they still might buy your book. You just need to know why they
would buy your book as a complement to other options or instead of them. Once you know what makes you special or unique,
in the eyes of others, you must highlight it as a selling point to potential
consumers.
DON”T MISS
THESE!!!
How
Authors Get Bulk Sales Now
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy
that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.