All tools of marketing play a role in achieving your goals
but when it comes to using social media some may not get enough ROI to justify
their endless hours of living online. Audit your efforts as follows:
·
Properly understand why you are
using social media. What are your goals – how many hits to your site, how
many sales of your book, how much branding, how much SEO?
·
Rank your efforts and strategies –
what will you split your time doing and for how long? Is it blogging;
microblogging; creating videos, podcasts, or webinars; guest-blogging; surfing
online for strategic partners; or other activities?
·
Did you target who you want to reach
and determine how to find them?
·
Have you created a targeted and
united message to approach your hit list?
·
Do you have concrete, measurable
objectives when it comes to establishing yourself as an expert, increasing your
name recognition, developing relationships, driving traffic to your site, etc.?
·
How can you improve or sharpen your
efforts? Where can you improve by 10% or more?
·
What do you find is not very
effective or isn’t much fun to do? What should you cut back on?
·
Who else can you enlist to help you
or to fill a void of expertise or information or access that you sorely lack?
·
Did you determine what would be a
home run and quantify other potential efforts and outcomes? Perhaps
you’re not putting enough energy into approaching the things that pose the
biggest pay off.
·
Have you secured the low-lying fruit
and at least covered the basics?
Evaluate your progress, goals, and efforts regularly.
Make sure to experiment, try new things, and expand your approach. But
most importantly, be strategic and faithful to what you are striving to
accomplish. You don’t have to do everything and you don’t have to copy what
others do. If your strategy includes little or no Tweeting, so be it.
Just put your time, effort, and resources into other areas.
“Life is simply what
our feelings do to us.”
--Honore
de Balzac
“Life consists of
what a man is thinking of all day.”
--Ralph
Waldo Emerson
“We are not always
that which we appear to be most often.”
--Marie
von Ebner-Eschenbach
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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