Tuesday, July 9, 2019
What Do You Want Social Media To Do For Your Book?
All tools of marketing play a role in achieving your goals but when it comes to using social media some may not get enough ROI to justify their endless hours of living online. Audit your efforts as follows:
· Properly understand why you are using social media. What are your goals – how many hits to your site, how many sales of your book, how much branding, how much SEO?
· Rank your efforts and strategies – what will you split your time doing and for how long? Is it blogging; microblogging; creating videos, podcasts, or webinars; guest-blogging; surfing online for strategic partners; or other activities?
· Did you target who you want to reach and determine how to find them?
· Have you created a targeted and united message to approach your hit list?
· Do you have concrete, measurable objectives when it comes to establishing yourself as an expert, increasing your name recognition, developing relationships, driving traffic to your site, etc.?
· How can you improve or sharpen your efforts? Where can you improve by 10% or more?
· What do you find is not very effective or isn’t much fun to do? What should you cut back on?
· Who else can you enlist to help you or to fill a void of expertise or information or access that you sorely lack?
· Did you determine what would be a home run and quantify other potential efforts and outcomes? Perhaps you’re not putting enough energy into approaching the things that pose the biggest pay off.
· Have you secured the low-lying fruit and at least covered the basics?
Evaluate your progress, goals, and efforts regularly. Make sure to experiment, try new things, and expand your approach. But most importantly, be strategic and faithful to what you are striving to accomplish. You don’t have to do everything and you don’t have to copy what others do. If your strategy includes little or no Tweeting, so be it. Just put your time, effort, and resources into other areas.
“Life is simply what our feelings do to us.”
--Honore de Balzac
“Life consists of what a man is thinking of all day.”
--Ralph Waldo Emerson
“We are not always that which we appear to be most often.”
--Marie von Ebner-Eschenbach
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.