Your book may be
perfect for the college market. To get your book sold into the classroom
you’ll need to convince professors to use it for the course, or you might be
able to sell it to the college bookstore as an optional, supplementary book.
What will the professors and college
bookstore review for consideration?
1.
The
book should be relevant and targeted to the class subject matter.
2.
It
should be filled with facts and double-sourced information, not an opinion-filled
diatribe.
3.
It
needs to have an index, bibliography, and a glossary, and if possible,
recommended resources for further reading and research.
4.
The
title, the cover, the layout design, and length of the book will be examined as
well.
5.
Your
book must be current and up to date.
6.
The
book cannot have advertisements.
7.
Your
credentials should be clearly presented, highlighting your professional and
academic background.
8.
Supportive
testimonials, endorsements, and positive critical reviews or media exposure.
9.
The
book should come off as neutral and unbiased.
There are
educational conferences held throughout the year that you can attend, in hopes
of getting your book sold into colleges. To locate school book buyers,
try Quality Education Data (QED), www.qeddata.com. You can also
contact college libraries, either individually or through wholesalers and
distributors that address this market segment.
NASCORP is a
national wholesaler to college stores and campus resellers. They are part
of National Association of College Stores, a professional trade
association. NACS publishes The College Store magazine.
Consult www.nacs.org.
Another part of the
college market is student associations. Every campus has clubs, a student
government, and activities groups. They may purchase your book directly
as well.
If you want to
contact students directly, you can advertise in school newspapers or
purchase mailing lists from places like American Student List Company (www.studentlist.com).
Another way to sell
books is to various alumni associations or campus chapters of the American
Marketing Association. The book can be used as a fundraiser, though most
alumni associations will focus on selling books from their own alumni.
“Mankind must put an
end to war or war will put an end to mankind.”
--John
F. Kennedy
“Injustice anywhere
is a threat to justice everywhere.”
--Martin
Luther King, Jr.
“A house divided against
itself cannot stand.”
--Lincoln
Abraham
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So what is needed to be a champion book marketer?
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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2019. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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